Reflecting the impact of a second lockdown, Europe’s hotel industry reported slight performance decreases from the prior month, according to October 2020 data from STR.Euro constant currency, October 2020 (percentage change from October 2019)
- Occupancy: 32.3% (-57.8%)
- Average daily rate (ADR): EUR84.91 (-26.4%)
- Revenue per available room (RevPAR): EUR27.39 (-69.0%)
Amid new COVID-19 lockdowns around the continent, each of the three key performance metrics were down from September, and the occupancy level was the lowest since June.
Local currency, October 2020 (percentage change from October 2019)
United Kingdom
- Occupancy: 40.2% (-50.4%)
- ADR: GBP65.86 (-31.3%)
- RevPAR: GBP26.51 (-65.9%)
Each of the three key performance metrics fell to their lowest level since July.
Netherlands
- Occupancy: 18.0% (-77.7%)
- ADR: EUR79.73 (-36.9%)
- RevPAR: EUR14.36 (-85.9%)
Occupancy fell to its lowest level since May, while ADR came in lower than any month since April.
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