World-leading luxury resort group Soneva has teamed up with globally renowned supermodel turned entrepreneur Jessica Minh Anh for her ‘Fashion x Sustainability’ video and photo series in the Maldives. An advocate for renewable energy, Jessica has attracted global attention for her innovative and out of the box catwalks in extreme locations. She has made history atop famous architectural wonders including the Eiffel Tower, One World Trade Centre, London’s Tower Bridge, the Grand Canyon Skywalk (where she broke the record for the world’s highest fashion show), the GemaSOLAR power plant in Spain (the world’s first solar powered catwalk), and Hoover Dam (where she promoted hydroelectric power).
During Jessica’s visit to Soneva Fushi and Soneva Jani in June 2019, multi-angle cameras followed her around both islands as she learned about the sustainability practices at Eco Centro, the hub for Soneva’s ‘Waste-to-Wealth’ concept, Shades of Green and its organic garden, eco-friendly villas, as well as the crystal-clear lagoon at Soneva Jani.
“It was a conscious decision for me to pick the Maldives for this special shoot. I wanted to highlight the importance of sustainability through artistic and cinematic captures. I believe we can stimulate peoples’ mindsets towards green initiatives in a creative way,” said Jessica.
The photo shoot featured a combination of haute couture, ready-to-wear, and accessory pieces from British brands Londre swimwear, Myla London, Votch Watch, Fleur Of England, Italian designer Peter Langner, Turkish powerhouse Tarik Ediz, UAE haute couturier Atelier Zuhra, Lebanese representative Youssef Kamoun, and Vietnamese brands VUNGOC&SON and Tiny Ink.
“We are really delighted to work with Jessica on this special project. She is a global fashion sensation with a meaningful message that resonates with Soneva’s philosophy. Jessica’s vision is in line with our corporate practice of combining innovation, luxury, and sustainability to create unique and memorable experiences” said Soneva’s CEO and co-founder, Sonu Shivdasani.
After the Maldives, Jessica Minh Anh has already started preparing for her next historic catwalk with a special message on hope and peace, which she hopes will resonate globally.
.jpg){kind=tracking}
