Flight Centre and Tourism Australia have announced that they are partnering for the first time in eight years to work together on Wake Up, which is a new Flight Centre campaign with a purely domestic focus.
Flight Centre and Tourism Australia say that as border restrictions begin to ease, the campaign, which will run from 8 October to 4 November, is aimed at inspiring domestic travellers to wake up and discover Australia and doing so through a range of eye catching and tongue-in-cheek creative executions.
The Wake Up campaign and product includes holiday experiences from all states and territories, highlighting Flight Centre as the friendly local agent and one-stop-shop who make it easy for Australians to holiday domestically.
Flight Centre and Tourism Australia say that the range of immersive Wake Up products on offer include self-drive packages along Australia’s iconic coastal roads and wine country, outdoor and island getaways, walking tours and glamping trips, and vibrant city, events and food and wine experiences.
Flight Centre will go to market with the new campaign which ties back to Tourism Australia’s highly successful Holiday Here This Year campaign, with Flight Centre utilising its network of owned assets and extensive customer database of travel intenders as well as paid traditional, digital, and social media.
James Kavanagh, Flight Centre MD said, “We want to remind the market that we are an Australian company through and through.” “More than just an Aussie brand, we are a group of passionate experts who are part of the Australian community.”
Check out the campaign videos here and get booking!
A Report by John Alwyn-Jones
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