The Hong Kong Tourism Board (HKTB) has partnered with eCruising and Royal Caribbean to launch a campaign aiming to lure more of the fly-cruise market to the cosmopolitan city.
The campaign, which includes a series of billboards at key railway stations, will run from Monday 29 October for four weeks, and is aimed at educating the growing cruise market on the diverse and culturally rich experiences available when they stopover in Hong Kong either side of their voyage.
Billboard locations include:
Carlingford Station (platform one)
Summer Hill Station (platform three/Inner West Line)
Wynyard Station (platform four/City Central Line)
Town Hall Station (platform three)
Ecruising’s founder, Brett Dudley said Hong Kong is the perfect place to start or finish your cruise holiday.
“With its world class cruise terminal, first class transport, hotels, sightseeing, restaurants and of course the shopping, Hong Kong is the perfect place to cruise from and to,” Mr Dudley said.
HKTB Regional Director – Australia, New Zealand and South Pacific, Andrew Clark said opportunities to further build the fly-cruise market to and from Hong Kong are increasing.
“We have enjoyed exponential growth of 175% in total ship calls, from 89 in 2013 to 245 last year and our total passenger throughput has rocketed 375%, from 191,000 passengers in 2013 to 908,000 in 2017 – we see huge potential to foster and grow this even further through partnerships such as this one,” Mr Clark said.
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