The Philippines’ largest carrier, Cebu Pacific (CEB) marks its 23rd anniversary with a campaign that entices tourists to savour and enjoy the fun and adventure that the Philippines has to offer. “Fly to More Fun” reaches out to travellers in key Cebu Pacific markets, including Singapore, to share with them the great experiences and attractions that the Philippines has to offer and how easy it is to get to these places with CEB.
Kicking off with a special video that showcases some of the Philippines’ best destinations, such as Boracay, Cebu, Siargao and Palawan, the “Fly to More Fun” campaign highlights the feel and experience of a great vacation in the Philippines. And no other carrier connects the Philippine islands better than Cebu Pacific — with 36 Philippine destinations and close to 100 routes that will allow Singaporeans to get around the Philippines faster and much easier.
In conjunction with the launch of the campaign, Cebu Pacific is also holding a seat sale from now to 27 March 2019. Seats to Clark, Davao and Iloilo start from SGD99 and seats to Cebu and Manila start from SGD109.
“We celebrate our 23rd anniversary with an invitation to experience the Philippines, especially at its prime during the summer months from March to June,” said Candice Iyog, Vice President for Marketing and Distribution at Cebu Pacific, “As we aim to fly 200 million passengers by 2020, we are rolling out compelling and exciting deals for our customers, and intend to expand our route network to connect more international destinations to the Philippines.”
CEB’s “Fly to More Fun” campaign supports the revitalised “It’s More Fun in the Philippines” drive of the Philippines’ Department of Tourism.
“The private sector is a vital partner in our tourism efforts, and Cebu Pacific is a prime example of how a company can align with the government to deliver sustainable and responsible tourism. Cebu Pacific’s ‘Fly to More Fun’ campaign amplifies our own efforts to bring joy to visitors and stakeholders as they delve into the unique sights, experiences and people that the Philippines has to offer. This goes well with their sustainable and responsible tourism campaign, Juan Effect,” said Bernadette Romulo-Puyat, Secretary of the Philippines Department of Tourism.
The Philippine government aims to attract over eight million tourists in 2019. The cornerstone of the DOT’s efforts in the relaunched “It’s More Fun in the Philippines” is sustainable travel through authentic, crowd-sourced photos and videos from actual tourists to the country.
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