LATAM Airlines Group has been awarded two APEX Passenger Choice awards for “Best Cabin Service” and “Best Flight Entertainment Service” in Latin America, acknowledging the airline’s work in improving the travel experience. This follows the 2019 announcement that the company is investing in excess of USD$500 million (approx. AUD$740 million) to enhance the travel experience of its passengers.
APEX is a non-profit organisation that, for 40 years, has evaluated and improved the air travel experience. This includes the design, construction and installation of seating, entertainment and communications systems, as well as airport lounges. The APEX airline ratings rate the passenger experience based on the comments and evaluation of thousands of passengers.
The APEX TECH conference, held in Los Angeles, United States, was attended by Juan Ordoñez, Director of On-board Service, LATAM Airlines Group and APEX CEO, Joe Leader.
“These awards are a direct acknowledgement of the crews that serve millions of passengers every year. Every minute, somewhere in the world, a LATAM flight departs and, on each departure, we are focused on improving the experience of our passengers. These awards confirm that we are succeeding,” Mr Ordoñez said.
He continued: “Recently, we launched our new Premium Economy cabin, a service that will be available on all LATAM flights operated by single-aisle aircraft. Today, we can say that there is no other airline in the region that offers as many cabin options as LATAM.”
Mr Leader said: “LATAM’s continuous investment in passenger experience has been acknowledged by its customers through the more than 1.2 million votes verified, validated and certified independently by APEX. The work done by the LATAM team to advance their flight experience has been deeply valued by their clients and throughout the industry.”
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