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Fresh Contemporary Look for Faldo Brand

November 27, 2019 Golf Tourism No Comments Email Email

Sir Nick Faldo, the most successful British golfer of all time with six Major titles, is celebrating a decade of knighthood by giving his Faldo Enterprises brand a complete facelift.

Launched 10 years after being invited to ‘Arise, Sir Nick’ by Queen Elizabeth II in 2009, the new logo and modernised branding will be rolled out across all of Faldo’s business operations, including his global juniors’ programme, the Faldo Series, and golf course design business, Faldo Design.

The contemporary logo design retains the trademark Faldo shield and six stripes which have become synonymous with the Faldo brand. The shield represents heritage, knighthood and the symbol of a champion, whilst the stripes represent Sir Nick’s six Major championship wins in order of occurrence. The claret stripes signify Open Championship wins in 1987, 1990 and 1992, with green representing Faldo’s Masters victories in 1989, 1990 and 1996.

Golf fans will first see the new logo featured across branding for the Faldo Series, set up by Sir Nick after his last Masters win in 1996, and widely recognised as the only global amateur series for junior boys and girls. Now spanning Europe, Asia and America, with 40 events taking place in 30 countries worldwide each year, the Series supports Sir Nick’s vision to give young people opportunities through golf and to help identify and nurture the next generation of champions. Over 40,000 boys and girls have competed since its inception.

The launch coincided with the Faldo Series Europe Grand Final, which took place this week at Al Ain Equestrian, Shooting & Golf Club in Abu Dhabi.

Sir Nick attends every Grand Final of the Faldo Series and speaking from Al Ain, he said: “The new logo and brand design marks the start of the next stage for Faldo Enterprises. Businesses evolve, so I felt it was an important transformation to undertake, especially with the ventures we have in the pipeline for Faldo Enterprises.

“For me, the new logo also acts as a celebration – it’s 10 years since I received my knighthood, we’ve got the 23rd edition of the Faldo Series Europe Grand Final and some exciting course design projects happening, so what better time to make the Faldo brand even more visible across the globe.”

Faldo Design, an Associate Business Member of the Asian Golf Industry Federation, is an award-winning international golf course design firm, with an emphasis on strategy and memorability. With more than 50 design projects around the world, either open for play or in development, Faldo Design creates courses that respect and sit in harmony with the natural environment.

The firm’s most notable current project is the Sir Nick Faldo Signature design in Pakistan, Rumanza Golf Club, which will see construction of the country’s first championship course. Faldo’s Signature work will also receive a new logo.

Sir Nick was helped with his redesign by Performance54, specialist global golf sales and marketing agency, who are also reputable for their expertise in services such as public relations and communications, trade strategies, brand development and design, content production and digital marketing. Performance54 is a Full Business Member of the Asian Golf Industry Federation.

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