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Star Alliance and its CEO Jeffrey Goh are pleased to have been featured in the APR2021 edition of Business Focus Magazine.

Entitled “Frictionless Flight”, the article provides a retrospective on the development of the Alliance and its focus on improving the customer experience, as well as efforts over the past year to not only contribute to a safer travel experience, but also to provide a roadmap to the future of air travel.

At almost 300,000 globally, Business Focus Magazine has a core readership of director and C-level executives across the worldwide business spectrum.

It is a printed and digital product which is publishes bimonthly and provides its readers with articles discussing business strategy, expert opinion, analysis, corporate case studies, emerging trends, leadership, growth opportunities, and challenges facing the foremost business leaders in Europe.