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Going local is the essential ingredient for an unforgettable foodie adventure

June 8, 2018 OTA News No Comments Email Email

If there’s one thing most people agree on when traveling, it’s that food is a major consideration when picking a destination. According to data from over 50,000 global travelers, there’s no denying the significance of culinary travel, with more than eight in ten (82%) of Hong Kong travelers are planning to take a dedicated food tourism trip sometime in 2018, much higher than the global average 34%.  70% of them say they pick a destination for its great food or drink.

It’s also clear that our appetite is only increasing. More than half (58%) of Hong Kong travelers are still looking to be more adventurous with the type of cuisine they eat while traveling. One way to achieve this is to sample the local delicacy whilst traveling. In fact, 77% of Hong Kong travelers will try to eat more local food in 2018., the global leader in connecting travelers with the widest choice of incredible places to stay, reveals the top destinations around the world to sample local gastronomy, as discovered by the millions of traveler reviews.

Top destinations for tasting local food
Ipoh, Malaysia
Kaohsiung, Taiwan
Nagoya, Japan
Johor Bahru, Malaysia
João Pessoa, Brazil
Ho Chi Minh City, Vietnam
Sarajevo, Bosnia and Herzegovina
Colmar, France
Lima, Peru
Catania, Italy
Belgrade, Serbia

A photo good enough to eat

Social media is filled with photographs that show off traveling and foodie adventures. Beautiful, bright and unusual foods are the perfect way to fill your feed and offer an opportunity to show off local food finds. The survey found that Asian travelers prefer ‘Camera eat first’ much more than the global average (31%)Almost half (48%) Hong Kong travelers plan to take more food pictures this year, other locations top the list include: China (65%), India (57%), Thailand (53%), Indonesia (50%) and Hong Kong (48%).

Street food markets

The well-known street food culture shows the Hong Konger’s passion for street food. 75% of Hong Kong travelers like to seek out local street food markets this year, which is a great way to try local food. Millions of reviews by real travelers reveal the top destinations to enjoy these unique foodie experiences:

 Top destinations for street food
Jeonju, South Korea
Hsinchu City, Taiwan
Marrakech, Morocco
New York City, USA
Mexico City, Mexico

Pepijn Rijvers, Senior Vice President and Chief Marketing Officer at comments“Food plays a huge role in our travel choices and ultimately in our overall travel experiences. Trying the local and street food is a great way for travelers to really embrace the local culture, get immersed in local communities and explore the new and different. Using our endorsements from real traveler reviews can help you identify the best places to try and new places to discover so you can taste your way around the world!”

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