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Gold Coast’s Biggest Tourism Campaign Set to Focus on Families

February 26, 2019 Destination Global No Comments Email Email

The Gold Coast will be promoted as the ultimate family-friendly destination to ‘come and play’ as part of a $2.5m marketing campaign designed to entice Aussie families this Easter and beyond.

Destination Gold Coast CEO Annaliese Battista said the campaign launching February 24 will position the Gold Coast as a must-visit for families from key visitor markets of Sydney, Melbourne and Brisbane.

“Destination Gold Coast has partnered with Tourism and Events Queensland, Village Roadshow and Dreamworld owner Ardent Leisure to deliver a targeted campaign, which will tell the rest of Australia what we already know – that there is no better destination for a family holiday than the Gold Coast,” she said.

The promotion is the biggest marketing initiative for the Gold Coast in 2019.

“It’s designed to capitalise on 2018 Commonwealth Games momentum and convert the awareness created during the Games into booking a holiday on the Gold Coast, the home of iconic theme parks and a plethora of family-centric attractions and activities,” said Ms Battista.

“By positioning the Gold Coast as Australia’s playground, the campaign highlights the many different ways families can ‘play’ on the Gold Coast – from theme parks, to the iconic beaches, the lush tropical rainforest and the casual outdoor family-friendly dining scene.

“This campaign is a testament to the strong collaboration within Gold Coast’s tourism sector.

“We are being unapologetic and bold in playing to Gold Coast’s strength as Australia’s best holiday destination for families, with an offering that’s second to none.”

Village Roadshow Theme Parks CEO, Clark Kirby said this campaign is a wonderful initiative to showcase the Gold Coast as Australia’s holiday playground and reiterates our ongoing commitment to the tourism industry.

“Our theme parks are an iconic part of the Gold Coast and we are proud to work with Tourism and Events Queensland, Destination Gold Coast and Ardent Leisure on this campaign which we know will bring visitors to the Coast,” he said.

“At Village Roadshow Theme Parks, we are Australia’s leading theme park operator and there is something on offer for the whole family across Warner Bros. Movie World, Sea World, Wet’n’Wild Gold Coast and Paradise Country. With 115 world-class rides, shows and attractions across our portfolio, our parks are a must-do for locals and visitors.”

“Dreamworld is the most diverse theme park on the Gold Coast for families, with rides, slides, wildlife and a showcase of Indigenous history and culture all in one location,” said new Dreamworld CEO John Osborne.

“We will soon welcome our newest family attraction which is the first of its kind in the Southern Hemisphere, delivering a brand-new experience to the Australian theme park industry.

“Sky Voyager – the world-class flying theatre features state-of-the-art technology and complements our traditional attractions that have long been family-favourites,” he said.

View the 30 second TVC here on Youtube:


Village Roadshow Theme Parks

GOLD COAST OFFER Village Roadshow Locals One Pass – $149 or 4 easy payments of $37.25.

Unlimited entry to Warner Bros. Movie World, Sea World, Wet’n’Wild Gold Coast and Paradise Country for 12 months.

1 Free entry to White Christmas and Carnivale.

INTERSTATE OFFER Four Park Play Pass – $139 – On sale until 30 April 2019 – Available online only.

4 days unlimited entry to Warner Bros. Movie World, Sea World, Wet’n’Wild Gold Coast and Paradise Country with bonus.

$50 Sea World Resort Voucher + $50 Animal Adventures Voucher.

Ardent Leisure Offer

GOLD COAST OFFER 12 Months Unlimited entry to Dreamworld, WhiteWater World and SkyPoint from just $109

+ Bonus month FREE.

INTERSTATE OFFER 3 Days for the price of 1 –  ($95 Adult / $85 Child)

For a limited time only, get 3 days unlimited entry to Dreamworld, WhiteWater World for the price on one.

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