Tourism marketing agency, GTI, is pleased to announce it has been reappointed by the Singapore Tourism Board (STB) as the destination’s Victorian sales and marketing representation until 2022, following a competitive pitch process.
Effective immediately, GTI’s role will be to maintain STB’s position as a leading tourism brand within the Victorian market through roadshows, sales calls, agent and wholesaler relations, cooperative marketing and more.
Sarah Anderson, Managing Director of GTI, said the agency is pleased to be working with STB again, and that its reappointment will be vital in reinforcing the destination as a favourite for Australian travellers particularly when international borders reopen.
“As one of our closest Asian neighbours and with its offering of world-class leisure, business and MICE facilities, Singapore is in a unique position to capture the attention and visitation of Australian outbound travellers, especially post-COVID, when they will be looking for safe and accessible destinations,” said Ms Anderson.
“The GTI team has worked hard over the past two years to grow Australians’ desire for the destination, through all-important travel agent relationships, new wholesaler relationships, increasing MICE business and more. GTI’s reappointment is testament to the success of this and our relationship with STB, and we are looking forward to working with our partners and associates in the Victorian travel industry to cement the destination’s positioning in the local market as international travel resumes.”
The Singapore Tourism Board’s Area Director Oceania Stephanie Yong said: “We’re very pleased to continue our partnership with GTI to tap into Melbourne and the wider state of Victoria, which had shown significant growth in 2019. We look forward to embarking on exciting new opportunities with GTI when borders reopen.”
GTI was initially appointed by STB in 2018. STB adds to GTI’s robust client portfolio, which includes a suite of domestic and international destinations, operators, airlines and hotels. For further information on Singapore Tourism Board, visit www.visitsingapore.com. For information on GTI, visit www.gtitourism.com.au.
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