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Guests get access to Melbourne Fashion Festival’s digital runway series

March 17, 2021 Hotel News No Comments Email Email

Fuel your love for fashion this week at W Melbourne with access to Melbourne Fashion Festival’s first ever Digital Runway series. With fashion at the core of the W Hotels DNA, guests of W Melbourne can now get front row access this fashion festival whilst living it up in their guest room or suite.

W Melbourne marks its first year as the official hotel partner of Melbourne Fashion Festival in this their 25th anniversary year as they celebrate being the longest-running and most culturally significant consumer fashion event in Australia.

The Digital Runway series supported by Presenting Partner, Afterpay, will run at W Melbourne from March 15th to March 21st, with guests able to access the content from their guest room or suite. Each runway has been shot against a backdrop of some of Melbourne’s most iconic locations. Guests can sip champagne or mix their own curated cocktail from the in-room MixBar and order In-Room Dining for the ultimate VIP front row experience.

Book a room or suite at W Melbourne from Monday 15th of March for the Digital Runway series access.

Digital Runway Series Programming available at W Melbourne:

March 15-17th

Runway 1, Featuring: A.BCH, búl, E Nolan, HoMie, jac + mooki, Kalaurie, KUWAII, MNDATORY & Ngali

Presented by QMS and Afterpay 

March 17-18th

Runway 3, Featuring: MATICEVSKI, Paolo Sebastian and Steven Khalil

Presented by Vogue Australia and Afterpay

 March 19-21st

Runway 5, Featuring: Auteur Studio, COMMAS, ESSE, Jacinta James, Joslin and MATIN

Presented by marie claire and Afterpay

For those who can’t get to the hotel, Melbourne Fashion Festival members receive free access to the Digital Runway series, visit for more information.

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