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Haven’t Booked Christmas Travel Yet? Book in December instead (if you haven’t already), says Adobe Analytics

December 10, 2019 Statistics & Trends No Comments Email Email

Having analyzed over 1 trillion visits to websites, including many of the world’s leading travel sites from 2018-2019, Adobe Analytics has found that the first week of November promises the most in savings, with airfare increasing up to 14% a week in the lead up to Thanksgiving (28 November).

Fret not, if you’ve missed the sweet spot in the first week of November.

Data from Adobe Analytics also suggests that holding off until December to book Christmas flights may also mean savings. ADI expects that flights will decrease by 13% the first week of December. However, Vivek Pandya, managing analyst, Adobe Digital Insights, warned, “Don’t wait too long, as prices will jump back up [8%] the week prior to the holiday.”

For travelers trying to decide on whether they should visit the family in end-November (Thanksgiving) or end-December (Christmas) – Turkey Day looks to be the cheaper option, according to the analysis. Travelers will find that booking flights anytime during the year is much cheaper for Thanksgiving than it is for Christmas. In fact, ticket prices for the week leading up to Christmas are nearly 17% more expensive than the week leading up to Thanksgiving.

“What this analysis shows is how Adobe Analytics can help slice and dice data,” Pandya said. “It can help better forecast outcomes and proves that getting from data to insight doesn’t need to be difficult. Our AI and machine learning algorithms put hidden opportunities and answers into the hands of everyone who needs it within an organization.”

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