Helloworld Travel is pleased to announce a formalisation of its strong relationship with VisitBritain as they embark on a three-year partnership together.
Delivering benefits to the Helloworld Travel network of travel professionals, the partnership will focus on national tactical marketing campaigns featuring destinations from across Britain, driving consumers to stores and generating conversion.
“The UK is a key destination for our agents and their clients and so we are thrilled to be partnering with VisitBritain to facilitate this exciting opportunity for our network”, said Dominique Dalton, Head of Retail Marketing at Helloworld Travel.
“We have undertaken some significant activity with VisitBritain in the past and it always gets great feedback from our network. We’re currently in market with a major campaign and we have exciting plans for collaboration in the future, we look forward to evolving together and sending even more visitors to Great Britain”, she added.
Tricia Warwick, Director – Asia Pacific, Middle East, Africa for VisitBritain, recently visited the Helloworld Travel Circular Quay store on her trip to Sydney.
“The one million Australians who travel to the UK stay longer and explore further than the average international visitor into regional England, Scotland and Wales. This new campaign will highlight destinations beyond the obvious and unlock the energy, quirks, colours and culture of Britain in a unique way for Australian travellers.
“Australia is one of the top five most valuable source markets for Britain with 1 million Australian visits spending £1 billion in the UK every year. We’re excited about welcoming even more Australians to find their Great Britain in 2020 through our partnership with Helloworld Travel”, said Tricia.
The exclusive offers, deals, packages and campaigns will be rolled out over the duration of the partnership.
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