Today we’re making ads more relevant to people interested in travel with the expansion of an ad solution called Flight Ads.[Note: Flight Ads was previously called dynamic ads for travel for flight] Flight Ads will enable airlines to reach more potential travelers based on people’s visits to other flight-related Pages, websites and apps. 
Previously, airlines could use Flight Ads to re-target customers who had visited their website or app searching for a particular flight. Now, airlines can reach more people who have expressed interest in travel.
For example, let’s say people are looking at holiday trips to Mexico by browsing several airline sites and flight pricing apps. Airline brands can now use Flight Ads to reach those people with tailored ads promoting relevant flight routes. In addition, travelers that visit a travel-related Facebook Page, but have not yet chosen a trip destination may see an ad to visit an airline brand’s site.
Creative example for Air France here.
People can opt out of any Flight Ad they see by clicking on the upper right-hand corner of an ad. They can also visit their Ad Preferences to manage their ad settings. As is true of all Facebook advertising, advertisers can reach these customers without learning personal information about them.
Advertisers are already seeing results from testing this new ad solution. Air France used Flight Ads to acquire new US customers, driving targeted search volume to its site, while lowering cost per search by 66%. And Hopper, an airfare forecasting app, saw a 20% drop in its cost per app install using this new prospecting option.
Opening up prospecting for Flight Ads has made a huge difference on our campaign performance. Our cost per install dropped by almost 20% on Facebook and the interaction rates skyrocketed due to the increased relevance of the ads.
Simon Lejeune, Head of User Acquisition, Hopper
Flight Ads will roll out globally in the coming weeks on Facebook, Instagram and Audience Network.
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