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Hilton launch Big Dreams, Big Savings encouraging Australians to travel and create new memories

November 24, 2020 Hotel Deals No Comments Email Email

Hilton has today launched Big Dreams, Big Savings, a campaign which aims to inspire Aussies to book their next holiday with Hilton and create new travel new memories.

Big Dreams, Big Savings offers 30% off rates for Hilton Honors members, and 25% off rates for non-members when they book stays at hotels across Australia direct with Hilton.

Big Dreams, Big Savings is a 14-day campaign, with bookings live from 7pm on 23 November to 7 December, with stays taking place between 26 November 2020 and 30 June 2021. There are 11 participating Hilton Hotels & Resorts and DoubleTree by Hilton properties across Australia.

“Covid-19 has restricted travel in a way we never imagined, with families and friends separated for extended periods of time, and the joy of travel being a distant memory for most,” said Heidi Kunkel, vice-president-operations, Hilton Australasia.

“However, with travel slowly starting to resume domestically in our region, we can finally begin to move away from dreaming and begin to plan a holiday. Big Dreams, Big Savings has been created to help Australian travellers unlock the possibility of travel once again and create new travel memories, which we know, are so valued. We remain confident and optimistic that travel will return and Hilton will be ready to welcome guests safely and securely with the highest standards of health and hygiene.”

Hilton’s Big Dreams, Big Savings campaign was launched off the back of new research* commissioned by Hilton, which revealed travel is the most frequently recalled happy memory, with nearly two-thirds of respondents saying they plan to create memories with family and friends as soon as they are able.

The research shows that nearly 9 in 10 travellers say travel memories are some of the happiest of their lives, while 95% of survey respondents who travel are missing travel right now and 90% of survey respondents believing we are currently experiencing a travel memory deficit.

For 91% of those surveyed who travel, hotel experiences are often a memorable part of their travel, and more than one in four stay at the same lodging accommodations to keep their travel memories alive. Nearly all travellers surveyed (94%) plan to travel again once COVID-19 restrictions are lifted, with 66% saying they will quit putting off “bucket list” holidays in the future.

Rates in Australia begin at $158 per night, and participating properties include Hilton Cairns, Hilton Brisbane, Hilton Darwin, DoubleTree by Hilton Perth – Northbridge, West Hotel Sydney, Curio Collection by Hilton and DoubleTree by Hilton Melbourne – Flinders Street.

Reservations are required to be made a minimum of three days in advance, with no cancellations, refunds or date changes are allowed up until 72 hours before arrival.

Hilton has been a trusted leader of the travel and hospitality industry during the global crisis. The company launched new programs and adopted new protocols to support consumers around the globe and make them feel comfortable with Hilton as their first choice to make new memories. These include:

  • Contactless Arrival: Through the Hilton Honors app and award-winning Digital Key technology, members have the option for a contactless arrival experience. At participating hotels, guests can bypass the front desk by using their mobile phones to choose their room, check in, unlock their door and check-out. Any guest can easily join the Hilton Honors program and download the free app to take advantage of contactless arrival options.
  • Hilton CleanStay: The Hilton CleanStay program is an industry-defining standard of hotel cleanliness and disinfection, created in collaboration with Lysol® and Dettol® maker RB and Mayo Clinic. Hilton CleanStay was implemented across Hilton’s 18 brands in July.
  • Hilton appreciates and supports its most loyal guests; therefore, the Hilton Honors program has been updated to provide greater flexibility and value for Hilton Honors Members with new program extensions and ability to achieve status faster.
  • To inspire members to plan their next travel memory, Hilton Honors is offering a “Double Rewards” global promotion through December 31, 2020. Eligible members can earn double Hilton Honors Bonus Points per stay as well as double-night credits. Members can register at HiltonHonors.com/DoubleRewards. To learn more, visit Hilton.com.

Guests can book their Big Dreams, Big Savings Hilton stay and create new travel memories at discover.hilton.com/offers

* Methodology: Kelton Global fielded the To New Memories Survey among 2,030 Americans aged 18+ in the United States. The survey was conducted online during the period of September 7 – September 14, 2020 and has a margin of error of +/- 2.2%

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