The 2020 Hong Kong Wine & Dine Festival has officially concluded this week. It was the first time it was an “online + offline” format for the event and garnered interest from all over the world!
During the five weeks, the Festival had a full table of gastronomic experiences for local and international audiences. The most popular was the Online Masterclasses – a new “ingredient” of this year’s Hong Kong Wine & Dine Festival. A total of 34 classes were held over three weekends, generating almost 850,000 views.
The most popular Online Masterclasses included the “Ah Yat Fried Rice” cooking demonstration by Forum Restaurant’s Executive Chef Adam Wong; the craft beer and artisan cheese pairing class by Young Master Brewery and Monsieur CHATTÉ; and “Art of Blending: When Johnnie Walker Meets Coffee” by world-class mixologist Antonio Lai and professional coffee barista Timmy Lam. Though all of the live Online Masterclasses have ended, full videos are still available to view on the event website https://winedinefestival.discoverhongkong.com.
For the offline component, dining platforms and associations rolled out offers at over 500 dining outlets to stimulate the local economy, resulting in more than 10,000 reservation bookings at a time when Covid-19 was under control.
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