In the beginning of May, Hotel Beacon re-launched it’s ‘Beacon Insider’ Program using the industry leading Möbius Booking Engine for its Loyalty Portal, providing guests who sign up a dedicated ‘Members Only’ experience, where they are able to find the best rates Hotel Beacon offers anywhere, both direct, and third party. In addition to rates of up to 25% off, guests who book through the BeaconInsider.com portal will also receive priority early check-in/late-check out, as well as special discounts at the Beacon Bar.
“We are happy to be working with the Hotel Beacon. The hotel’s marketing goals and roadmap are sophisticated and leading edge and we are excited to add our extensive knowledge of the hospitality landscape and our proven technology platform to drive more traffic and direct bookings to the hotel. Hotel Beacon is a great partner and we’re honored to have been selected next to our USPs and conversion focused product in what is a competitive landscape,” said Philippe Truetsch, CEO 2P Ventures.
In addition to the Beacon Insider being a ‘Members Only’ experience, it will use the state of the art merchandising and eCommerce tools the Möbius Booking Engine offers, such as built ‘Price Comparison’ with the OTAs, ‘Urgency Messaging’, as well as built in Up-sells and Add-Ons for the customer.
Vincent Hardy, Assistant General Manager of Beacon Hotel, added, “As one of the premier hotels in New York City, we are excited to be working with 2P Ventures to expand our consumer loyalty program, and also excited about the upcoming roadmap, where their platform will allow us to scale the program, and offer guests things like points, rewards, and other perks. So far the feedback from guests on BeaconInsider.com has been great, and so have the results.
Mr. Hardy continued, “The use of state of the art tools, like those that 2P Ventures provides enables hoteliers such as Hotel Beacon the platforms to increase direct bookings to help us complete with the OTA’s incomparable advertising power. We’re pleased to be able to provide our guests a platform where they know for a fact they’ll be getting the best rate possible.”
Over the course of the first two months of launching, Beacon Hotel has generated a 33% increase in direct bookings through the Insider program, and also increased their Insider Member sign-up acquisition by 300%, giving the hotel an engaged, opt-ed in base to market to with personalized offers and rates.
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