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 Hotelbeds, the world’s leading bedbank, has entered into an agreement with Netactica, a travel technology company dedicated to the travel industry in Latin America.

Thanks to this collaboration, Netactica’s 70 plus clients in Latin America, including travel agencies, online travel agencies, tour operators, loyalty programs and airlines gain access to Hotelbeds’ extensive portfolio of 180,000 hotels in 140 countries worldwide.

In addition Netactica also now offers its clients ancillary services from the  Beyond The Bed portfolio of Hotelbeds, which is composed of 25,000 transfer routes, 18,000 activities in more than 680 destinations, and 30,000 pick-up locations in 170 countries.

Netactica’s high-value clients now join Hotelbeds’ existing 60,000 B2B travel buyers, who typically book further in advance, pay more per room, stay for longer, have lower cancellation rates and spend more at the property.

With this agreement Netactica aims to optimise the performance of its clients and will boost the sale of Hotelbeds’ supplier partners by including informative labels and updating on the latest implementations.

León Herce, Global Sales Director at Hotelbeds, said: “This agreement with Netactica is an important step forward to further strengthen our strategic position  in Latin America. Our goal is to make our entire product range accessible to agencies in a simple and automated way, and together with Netactica we are working towards achieving that common goal. Netactica is the perfect partner as they are constantly working to optimize the performance of our common clients by increasing our visibility in their platform. At the same time, our 180,000 hotels worldwide will benefit from this agreement by expanding their distribution to a new range of hard-to-reach and high-value clients in Latin America”.

Federico Coen Mitrani from Netactica, added: “We are pleased to gain access to Hotelbeds’ extensive product portfolio worldwide. Our travel agency, loyalty program, tour operator, and airlines clients throughout the region – including Colombia, Mexico, Argentina, Bolivia, Brazil, Chile, Ecuador, Peru, Uruguay and Central America – are looking for great variety of product , and Hotelbeds’ product range and exclusive offers are unmatched”.