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Hotelbeds increases distribution reach in Latin America with ‘superApp’ Rappi

December 5, 2020 OTA News No Comments Email Email

 Hotelbeds, the world’s leading bedbank, has entered into an agreement with Rappi, Latin America’s first ‘superApp’ that recently announced the launch of its new vertical, Rappi Travel.

With this agreement, the 180,000 hotel properties working with Hotelbeds will now be available to millions of Rappi Travel users in Latin America, including: Brazil, Colombia, and Mexico, plus corporate travellers from its brand Travel 4Business – with users from Argentina, Peru, Chile, Uruguay, Ecuador and Costa Rica gaining access in 2021.

Thanks to this collaboration, Rappi’s clients in Latin America gain access to Hotelbeds’ extensive portfolio in 140 countries worldwide, that offers exclusive rates and conditions from the best hotel properties globally thanks to Hotelbeds’ best-in-class contracting team worldwide.

As Latin America’s first ‘superApp’, Rappi already has millions of users and the company’s newly launched Rappi Travel vertical is a big step towards consolidation as the most relevant application in Latin America.

León Herce, Global Sales Director at Hotelbeds, said: “This agreement with Rappi is an important step in further strengthening our strategic position in Latin America via access to millions of users in the region.

“Rappi is the first ’superApp’ in Latin America and as such is the perfect partner, fitting very well with our model of working with sales channels that provide access to guests that would otherwise be very hard for hotels to reach directly. At the same time, our 180,000 hotels worldwide benefit from this agreement by expanding their distribution reach in the important Latin American outbound market.”

Guido Becher, Global Head of Rappi Travel, added: “We are pleased to gain access to Hotelbeds’ extensive product portfolio worldwide. Our users in Brazil, Colombia, and Mexico, plus corporate travellers, are looking for a great variety of product and Hotelbeds’ portfolio and exclusive offers are a great match for their needs.

“With the first signs of recovery in the market beginning to emerge it is even more essential to have access to the best available tools such as Hotelbeds’ APItude, which for us is the fastest and lightest hotel distribution API in the market. The whole integration process has been easy, fast and intuitive – allowing us to integrate Hotelbeds’ product portfolio easily.”

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