Hotelbeds , the world’s leading bedbank, has announced today that the money raised through its policy of replacing holiday season corporate gifts with a charity donation will this year go to the World Wildlife Fund (WWF), an international non-governmental organization dedicated to preserving the wilderness.
As part of the initiative, for each digital Christmas card sent by Hotelbeds to its partners around the globe the company donates 20 euros to the WWF. Thus far in total €7,500 have been donated over the holiday season to support this important cause.
WWF is the world’s largest conservation organization with over five million supporters worldwide, working in more than 100 countries, supporting around 1,300 conservation and environmental projects. WWF aims to stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature. Its current work is organized around six areas: food, climate, freshwater, wildlife, forests, and oceans.
Teresa Laso, Head of Corporate Sustainability at Hotelbeds, explained: “As we all know, there is no Planet B, and climate change is now affecting every country on every continent. For this reason, this year we have taken action to stop climate change from getting worse through our partnership with the WWF.
“With the funds that we would have spent on holiday season gifts for partners we are instead supporting the WWF goals for protecting and conserving the world’s forests.
“As a leading company in the B2B travel sector, with many employees around the globe, we have a great responsibility to raise awareness about important issues and promote good practices amongst our employees.”
Since 2010 Hotelbeds has been making donations for Christmas instead of purchasing corporate gifts. In previous years the donations have been aimed at other charities and humanitarian agencies, such as Le Passage Travel Foundation in India, UNHCR and Care International.
This initiative is aligned with the Corporate Social Responsibility approach of Hotelbeds and the company’s commitment to make a positive impact on its local communities.
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