One of the best ways to mix business and pleasure is to combine marketing and traveling. If you are a business owner, you may be interested in knowing some tips and tricks that can help you gain more clients while you are on the road. And if you are an employee, you can use marketing opportunities as an argument when trying to get a couple of days off so you can hit the road.
1 – Networking events
If you just want to leave town, why not go to a city where a relevant networking event will happen soon? If it’s a small or medium-sized event, you may be the only person from out of town attending. That can help you gain attention, and give you something to talk about. It will be an opportunity to meet new people and spot potential leads.
For large, several-day events, see if you can book the same hotel that large groups of attendees will be using. That will give you plenty of opportunities to bump into interesting people in the hotel’s communal areas.
Networking, when done properly, can be very exhausting. But you will be able to enjoy your trip whenever you get a break from the networking event. Or you can arrive a week earlier so you can enjoy yourself, relax, and get used to the new town.
2 – Speaking engagements
Traveling is a great opportunity to book speaking engagements. You are already there anyway, why not spend a couple of hours talking to a room full of interesting people? Even if you think the chances of something coming out of it are slim, give it a try. You never know what will happen — you may end up landing a deal five years later due to a referral from someone who saw you at your out of town event.
If you are already used to these types of events, you don’t need any instructions on how to book them. However, if you never booked a speaking event before, it might be a good idea to contact a specialized agent. The best ones can find you speaking engagements anywhere in the world.
3 – Conventions
Conventions and trade shows can be great marketing opportunities if you are extroverted enough. You can attend and connect with other attendees in hallways and communal areas, talk to people who are engaged by the same booths you find interesting. It’s a good place to exchange business cards. Of course, this works better if the convection is about something relevant to your line of work.
4 – Social media marketing
Active social media accounts are a must for businesses today. And while you can do social media marketing from home, being on the road gives you the chance to create unique content. Use the chance to take great pictures, write about local businesses, and to collaborate with local creators.
Your range of possibilities is limited only by what type of image your brand is trying to create with its social media content. If you don’t know what type of content your company should be producing, try getting in touch with a company that specializes in SEO Sydney.
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