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Ingrid Kocijan takes senior role in fresh company

January 7, 2019 Headline News No Comments Email Email

“Several weeks of speculation and intrigue” are over as Ingrid Kocijan, well known to travel agents around Australia from her senior roles with Rail Plus and then G Adventures, takes on a bright new opportunity with a newly formed company.

A statement by Evolution Travel Collective (ETC) at the weekend confirmed that “after several weeks of speculation and intrigue”, Kocijan has joined it as the company’s new general manager of brand, strategy and partnerships.

ETC is a sales and marketing representation business founded last October by Pete Rawley, well known in the industry for having headed three major small-group travel operators over the years.

When he founded ETC, Rawley said he had noticed a gap in the industry for an innovative sales and marketing representation company. He designed ETC with transformation of that sector in mind.

Kocijan joins ETC after 15 years experience in roles across various global businesses including director of sales Australia/New Zealand for G Adventures  (which she took up in December 2017) and before that Australasia manager for Rail Europe and commercial director at Rail Plus.

Rawley, ETC’s chief executive as well as its founder, said he was “absolutely thrilled that someone of Ingrid’s experience and professional reputation had made the decision to join the ETC business as we develop this innovative model within the region”.

Rawley added: “You only have to look at what Ingrid has already achieved in her professional career to understand the significance of this appointment for the ETC business at this stage of our evolution”.

Kocijan was equally enthusiastic when explaining some of the reasons for her move.

“It’s incredibly exciting to be a founding member of the senior management team at ETC and the opportunity to play a key role in building the business from the ground up. Having already enjoyed working within well established businesses previously, the challenge of being involved in a startup was something that I just couldn’t say no to.”

Kocijan added that her decision to join ETC was influenced by “the innovative hybrid model ETC has built and the benefits that it will undoubtedly bring to partner brands and agents alike.

Ingrid Kocijan

“This model has not been seen previously within the Australia and New Zealand market and specialises in a highly targeted, rather than a generic approach, that then supports the best possible outcomes for all partners involved. I look forward to being able to work with new and existing ETC partners using this unique approach.”

ETC focuses primarily on maximising brand exposure and inquiry generation through its client and partner-focused business model. Its hybrid model directs inquiries back to its partners’ own specialised reservations teams to maximise conversion opportunities and product expertise.

ETC uses its experience in training, representation, collaboration, strategy development and relationship management to build its partners’ brands (rather than its own) with travel retailers and their head office networks.

Written by Peter Needham

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