Today, W!T is proud to announce an exciting new chapter for our company. W!T, a full-service marketing, advertising and public relations agency, is bringing onboard the capabilities, experiences and talents of JG Black Book and MERCURYcsc to create a single agency that can boldly meet the challenges of the future.
W!T has served as South African Tourism’s PR agency for more than three years, and has garnered over 24 billion media impressions. The agency is looking forward to delivering even more innovative and integrated ideas with the addition of the knowledge and services of JG Black Book and MERCURYcsc.
For almost two decades, JG Black Book has been a leader in working with independent travel brands and destinations, helping them establish a place and a voice in the market through trade representation, PR, branding and marketing services. MERCURYcsc is an award-winning agency focused on developing advertising, media plans, marketing strategies and research that connects clients with people who value travel, outdoors and a sense of place.
With the addition of the varied capabilities, insights and experience of the JG Black Book and MERCURYcsc teams, W!T will now offer clients a fully integrated and holistic approach to the challenges they face, providing strategy, branding, marketing, destination representation, PR and social media services.
Jena Gardner, founder of W!T, shares, “The world has changed radically from when I founded my first agency in 2002. Our team knows that to help clients in a continuously evolving market, we must evolve too. That’s what inspired me to create W!T. W!T stands for Whatever !t Takes. W!T is a statement of our spirit, our passion and our culture. Together our team will continue to deliver the best results for our clients.”
For the past 17 years, Jena and her team have given destinations a voice in the travel and lifestyle sector. Enthusiastic for the future, W!T looks forward to continuing to set a new bar for customer service.
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