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Jazzing up Rock n Roll by Brand USA

December 5, 2019 Headline News No Comments Email Email

After the film on sprawling national parks of the United States of America last year, Brand USA, the destination marketing organization for the United States, announced the global streaming launch of the second giant screen film “America’s Musical Journey,” last fortnight in Mumbai and New Delhi, as it showcased the 3D documentary to travel industry partners at the IMAX theatres. to celebrate the streaming launch of the documentary produced in partnership with Expedia Group and Air Canada.


Beautifully presented movie depicts the story of culture and  music that shaped America. Showing how culture connects people, the focus character jazz cornetist Louis Armstrong epitomises Americas Musical Journey. His story, woven through the film, starts with the slave trade that swept his ancestors to Louisiana but ends with him becoming America’s ambassador to the world through his Jazz endeavour.   The film stars Grammy Award nominated singer and songwriter Aloe Blacc, who takes audiences on a cross-country adventure exploring the musical heritage of the United States and the cultural cities where American music was born. Rock n Roll that continues to inspire many, is also captured through young street artists.

Also streaming on GoUSA TV, Brand USA’s travel entertainment network,  is “America’s Treasures: Musical Cities.” The new, four-episode series created and produced by award-winning filmmakers MacGillivray Freeman Films, who also produced the documentary. The series is an extension of “America’s Musical Journey” and delves deeper into iconic music cities such as Memphis, Tennessee; New Orleans, Louisiana; Miami, Florida; and Chicago, Illinois.

  • Memphis:Known as the home of blues and the birthplace of rock ‘n’ roll, viewers will discover awe-inspiring local street dancers and resident Barney Stoll who has been sky diving and jumping out of airplanes dressed as Elvis alongside the skydiving Elvis team.
  • New Orleans: Viewers will uncover the tales behind the city that created jazz. From a vibrant live-music scene to the spicy, melting pot of French, African, and American culture and history, “The Big Easy” will dazzle taste buds and ear drums.
  • Miami: In a city deeply tied to Latin-Caribbean heritage, Miami’s culture unfolds across traditional Latin Afro Cuban musical influences, such as salsa and merengue, to the modern electronic sounds of today. Emily Estefan, daughter of music icon, Gloria Estefan, is also featured.
  • Chicago: A bustling metropolis with cultural pioneers such as jazz pianist Ramsey Lewis and dancers Eddie “Pause Eddie” Martin Jr., and Donetta Jackson. Eddie introduces viewers to a unique dance form called “Chicago Footwork” which combines African tribal influences, breakdancing, and tap.

“GoUSA TV offers us the ability to stream inspirational, USA-specific content to people around the world,” said Christopher L. Thompson, president and CEO of Brand USA. “America’s Musical Journey” and “America’s Treasures: Musical Cities” provide a lens into how our music is engrained in the fabric of cities and towns across the country and will motivate viewers to come and experience these destinations for themselves.”

GoUSA TV is available for streaming on Roku, Amazon Fire, and Apple TV, or via the iOS store and Google Play on smartphone devices.

“Brand USA’s unique marketing initiative to create awareness about America through films will continue with the third film Into America’s Wild, which is in the making” said Sheema Vohra, Managing Director for Sartha Marketing, which represents Brand USA in India.

Written by Anand & Madhura Katti

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