Global Travel Media » Blog Archive » Jim Beam Launches ‘Lineage’ – A Father and Son Collaboration

Home » Beverage » Currently Reading:

Jim Beam Launches ‘Lineage’ – A Father and Son Collaboration

October 23, 2020 Beverage No Comments Email Email

Jim Beam® Bourbon, the number one selling bourbon in the world, has announced the launch of Lineage – a batched premium expression created by seventh-generation Beam Family Master Distiller, Fred Noe, and his son, Freddie.

The one-of-a-kind whiskey will be available to purchase in the global travel retail early 2021 for $250 (USD). Encompassing eight generations of expertise, knowledge and curiosity, Lineage, is the first bourbon from the Jim Beam portfolio to feature Freddie’s name.

Aged in charred white oak barrels in Warehouse K since 2004, the exquisite bourbon is 15 years old and has the same mouthfeel for which Jim Beam is recognised. With the perfect proof of 110 (55% ABV) the whiskey has notes of spice, vanilla and caramel, ensuring a balanced finish. The bespoke bottle also features the iconic Jim Beam seal, making the whiskey instantly recognisable.

Fred Noe said: “Lineage represents a significant moment in the history of Jim Beam. Not only is it a collaboration between the seventh and eighth generation of distillers in our family, but it’s a blend of the past, the present and the future.”

Freddie Noe added: “I really enjoy breaking the rules and creating new and exciting expressions, so it was an honour to create this unique whiskey with my dad – one that’s different from anything out there in the bourbon world.”

Jim Beam Lineage Bottle Shot

Ed Stening, Head of Marketing Global Travel Retail at Beam Suntory, said: “The chemistry between the father and son duo is undeniable and has led to the creation of a truly unique whiskey. Championing innovation like this in travel retail is extremely important to us and something we’re committed to as we look to ensure the growth of the channel.”

Comment on this Article:







Platinium Partnership

ADVERTISEMENTS

Elite Partnership Sponsors

ADVERTISEMENTS

Premier Partnership Sponsors

ADVERTISEMENTS

Official Media Event Partner

ADVERTISEMENTS

Global travel media endorses the following travel Publication

ADVERTISEMENTS

GLOBAL TRAVEL MEDIA VIDEOS

ADVERTISEMENTS



%d bloggers like this:
-- End of the comment -->
%d bloggers like this:
-- End of the comment --> sitemap