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Karl Lagerfeld And Vanity Group Announce Partnership For Luxury Hotel Amenities Worldwide

March 26, 2021 Hotel News No Comments Email Email

Designer fashion house KARL LAGERFELD and VANITY GROUP, the leading global luxury hotel amenity provider, are pleased to announce a partnership to supply an exclusive line of skincare and haircare amenities to high end hotels around the globe.The collections offered as part of the exclusive partnership are true to the ethos of the celebrated brand, balancing timeless and contemporary style and taking inspiration from Parisian classics.

• AGRUMES ET VÉTIVER combines top notes of citrus fruits with warm base notes of vetiver wood and musk to create a refreshing earthy scent.
• MÛRIER ET SANTAL is a deep and evocative scent tinged with hints of red berries for a splash of fruity notes that are balanced with creamy musk and sandalwood.

Through these two exclusive collections, VANITY GROUP and KARL LAGERFELD aim to delight discerning travelers and create a new era of in-room experiences. Making an everlasting impression on a guest is at the forefront of every hotelier. Luxury hotels globally can take advantage of the two collections to create an environment of rock-chic glamor.

“Karl’s vision of hospitality was about creating experiences that would have made people feel at home,” said Pier Paolo Righi, CEO of KARL LAGERFELD. “This is a principle that we apply as a brand through our hospitality projects — and developing an amenities collection is part of bringing this spirit to life. Our licensing partnership with VANITY GROUP invites hotel guests to experience the world of KARL with that home-away-from-home feeling.”

“We are excited to partner with KARL LAGERFELD to provide luxury hotel amenities to hoteliers across the world.” said Paul Tsalikis, Founder & CEO of VANITY GROUP. “Amenities are about exceeding guest expectation. When a guest checks into a hotel, there is nothing better than
having a luxury product prominently displayed. KARL LAGERFELD is a globally recognised brand, that is well respected and an integral part of our company’s growth. KARL LAGERFELD has proven that they have some of the best products in the world and we are proud to be partners.”

VANITY GROUP has received resounding interest from major global hotel partners about KARL
LAGERFELD hotel amenities. The program will be available only to the world’s most prestigious
hotels and resorts, by invitation only. Global marketing opportunities will also operate in conjunction with selected hotel partners.

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