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Kenes Group Bolster Bestcities Destination Appeal

March 15, 2019 Destination Global No Comments Email Email

Kenes Group and BestCities Global Alliance worked hand-in-hand to create editorials on the leverage of all 12 Alliance members and their unique appeal for potential clients and delegates alike.

With a new purpose in place, BestCities is set to harness the power of collaboration and community to create positive impact through business events, and the partnership with Kenes Group is a clear testament of that.

Each of the 12 convention bureaus supported comprehensively Kenes Group to collect information on their local facilities and experiences – relevant to both association clients and participants, composed into specialised articles for each audience. These features also hold information on experiences that Kenes Group had in each destination.

Paul Vallee, Managing Director of the BestCities Global Alliance, recently spoke of the importance of partnerships. He shared: “We seek out partners to be able to do things we wouldn’t be able to on our own, to expand our skillsets, resources, and offerings. That’s how you create something of value.”

“As a professional congress organiser, the close collaboration with Kenes Group is very meaningful to BestCities, giving us the chance to work together and to build something creative and fresh that one may not have otherwise been able to do.”

Kenes Group values the standards that the Alliance puts forward and requires of their members. But mostly, it opens the communication between all parties where knowledge exchange is a priority, as is using all resources efficiently, and last but not least – supporting clients to deliver outstanding events. With a complete package like this in a destination, logistics run smoothly in the background, and associations focus on delivering education and leaving a legacy for their local and international communities.

“It is exciting to see that such partnerships and collaborations become a norm in our industry, creating a smooth mechanism that serves all parties beyond the logistics,” said Audrey Alloul, AVP Sales & Business Development at Kenes Group. “For Kenes, it is a pleasure to work closely with BestCities Global Alliance, as is collaborating with each of the member CVBs. In 2019, we are going to work with almost half of these destinations bringing Kenes organised events and we are looking forward to creating memories that will last, for both our clients and their delegates alike.”

You can find all Kenes Group articles on the 12 BestCities destinations here.

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