Following a successful ten years, Klick Communications has today relaunched with a new model, working practices and brand identity to address the increasing changes in travel industry and greater flexibility and development of employees.
The creative business, now known as KlickX, has recognised that travel brands require alternative ways of connecting with consumers with a focus on customer experience and deeper insights in demographics.
Through agile and collaborative working, KlickX will draw on industry expertise to address the business needs of the industry segments; including destinations, hotels, airlines, cruise lines and attractions to address complex consumer behavior.
Kim McKay founder and director of KilckX said: “We have built a successful agency brand in Australia and the US with a strong reputation around digital, social, innovation and our expertise in the travel industry. But the way consumers and brands interact and how we attract and retain talent has changed significantly over the past ten years, meaning a new way of working is needed so we deliver the solutions clients are looking for.”
As part of the changes, which have successfully been trialed over the past six months, KlickX global staff will have the flexibility to choose where they work, which includes being based at our clients locations and around the world. Supported by the thinking that those working in travel, should travel.
The agency has also implemented a powerful AI cloud-based tool that delivers cutting edge emerging consumer trends and gathers leading insights to inform strategy, in addition to other communication tools to facilitate remote working, collaboration and efficiency.
A panel of senior industry experts in customer experience and innovation has also been curated, including place making expert Claire Hobson and former global head of social and content at Tourism Australia Jesse Desjardins, amongst others.
McKay added: “We identified that the shift in consumer, brand and employee behaviour was an opportunity to take a thorough look at how we operate in the best interest of our clients and team. This model is designed to embrace the future of work and position us as more than an implementation only, geographic-centric agency.
“Recruiting and retaining the best people shouldn’t be determined on where a person lives in an age where technology can bring us closer together than ever before. Not only is this good for employees, but it also enables us to offer our existing and potential clients the best thinking wherever in the world that may be. And we have supplemented that by building a panel of senior marketing communications specialist that we can draw on to bring their strategic insights when needed.”
The name change and the addition of the X recognises the variables that exist in any situation which can have the most significant impact on outcomes. In addition, it highlights the preparedness to continually evolve the model to reflect the changing business and consumer landscape.
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