KLM Royal Dutch Airlines will be introducing its latest Delftware miniature on its 99th anniversary. The latest addition to the series this year will be the first store of Douwe Egberts in Joure, Holland. The reason for this is that KLM will be serving Douwe Egberts’ sustainable UTZ-certified coffee on all its European and intercontinental flights beginning Sunday, October 28.
The airline has opted for a special blend that tastes perfect when served at a high altitude. This ensures that the coffee tastes just as good in the air as it does on the ground. Customers will also be able to enjoy the sustainable coffee in both the European Crown Lounge and the intercontinental Crown Lounge. The coffee will also be available at work for KLM employees in the Netherlands as of October.
KLM President & CEO Pieter Elbers presented the first house to Mayor Fred Veenstra at a festive meeting in Joure today.
KLM President & CEO Pieter Elbers: “Choosing the first store of Douwe Egberts in beautiful Joure serves to highlight the excellent cooperative relationship shared by our two established brands. Good coffee is important to our customers. What’s more, KLM also considers it crucial to serve sustainable coffee. Two typically Dutchbrands with a rich history, both placing quality first, can only serve to strengthen one another.”
KLM has presented its Delftware miniatures on board to passengers travelling in World Business Class on intercontinental flights since the 1950s. The houses are replicas of exceptional buildings in the Netherlands. The number of houses in the collection has corresponded with KLM’s age since 1994. A new house has been added to the collection on or around 7 October each year thereafter. Next year on 7 October 2019, KLM will celebrate – as the first airline in the world to operate under its original name – its 100th anniversary.
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