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Koala sumo wrestlers help Oz conquer social media

January 15, 2018 Headline News No Comments Email Email

The amusing video below, showing two koalas rolling around like sumo wrestlers on an Australian road while motorists wait, is exactly the kind of thing that is pushing Australia’s tourism profile to unprecedented social media heights, overtaking competitors like the US and Britain.

Images of Australia’s “iconic attractions, gorgeous animals and vivid landscapes” have mass appeal to tourists and potential travellers globally, which is why Tourism Australia (TA) leads tourism bodies around the world when it comes to social media following, Australia’s Tourism Minister Steven Ciobo said yesterday.

TA has clocked up 7.9 million Facebook fans, 2.8 million Instagram followers and 471,000 supporters on Twitter, as of this month, January 2018.

The number of followers of Tourism Australia’s social media accounts has grown by over 900,000 in the last 12 months – keeping Australia ahead of rival travel destinations like the US (6.4 million Facebook fans), Britain (3.3 million Facebook fans) and New Zealand (2.8 million Facebook fans).

Some of the most engaging content on Australia’s social channels includes 4.8 million views of a Facebook video of a koala climbing on a keeper at Symbio Wildlife Park in New South Wales; and a reach of 989,000 people on an Instagram picture of bubblegum-pink Lake Hillier in Western Australia.

Tourism Australia’s latest youth campaign, ‘Aussie News Today’, is expected to compound these exceptional statistics.

Aussie News Today aims to attract more young people to Australia by capturing humorous and interesting content to be shared across Tourism Australia’s digital channels.

Play time with Harry, the koala Joey.

This is what goes down when koala joey 'Harry' and Zoo Keeper 'Tami' have a play date. Wouldn't you just die of happiness if this happened to you?

Posted by Symbio Wildlife Park on Friday, April 8, 2016

The youth market is critical to Australia’s tourism, representing a quarter of arrivals and almost half of all international visitor spend. Young travellers and working holidaymakers travel further, spend more per trip and stay longer than other travellers. In addition, just over half of all youth are repeat visitors to Australia.

Tourism is a pillar of the nation’s economy. As Tourism Minister Steven Ciobo pointed out at the weekend, every dollar spent on tourism generates 81 cents in other parts of the economy, more than across mining, agriculture and financial sectors. Of this, 43 cents in every dollar spent in tourism goes to regional Australia.

Ciobo said Tourism Australia had received record funding under a Coalition Government.

Edited by Peter Needham

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