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W Brisbane is disrupting fitness boundaries and taking hotel wellness to a new level, bringing on board Australia’s A-list celebrity trainer, Luke Zocchi to pump up their new FUEL program launching in July.

Guests will be encouraged to get their sweat on and train with Zocchi, who has curated high energy 20 minute fast and furious in-room workout videos to push you to your limits. He’s the man known for transforming Chris Hemsworth’s body for Thor and will now be available on demand at W Brisbane, bringing to life the W brand’s Detox.Retox.Repeat mantra.

“When travelling it’s important to stay consistent with your exercise and my 20 minute workouts are designed to give you a burst of energy and allow you to treat yourself later. My philosophy is to Eat, Train and Live Well and at W Brisbane you can do this. Life to me is about having fun experiences, but earning it is the rewarding part,” said Zocchi.

Zocchi will host an epic three-day Urban FUEL weekend from 18 – 20 October packed with legendary workouts, healthy cuisine, unique cooking demonstrations by Three Blue Ducks, mindful moments and sublime soirees. Guests can take part in amplified adventures and experience the best of the city, ranging from kayaking up the iconic Brisbane river to hiking – all the while living the sunshine state of mind at W Brisbane. The Urban FUEL weekend represents what’s new and next in Australian fitness.

“Unlike your typical weekend away, the Urban FUEL weekend will encourage you to push the limits when exercising, but then to soak up those post workout endorphins and treat yourself to a cocktail or two poolside on WET Deck,” shared Zocchi.

Zocchi will also help you roll out of bed and kick start your morning, exclusively offering his SIPP INSTANT in-room at W Brisbane from early July. A healthy and environmentally sustainable alternative to your morning coffee, three flavours of SIPP will be on offer in-room including coconut coffee, coconut chai latte and coconut matcha latte.

W Brisbane’s FUEL programming will deliver a stand-out wellness offering set to ignite both guests and locals’ lust for life, stay tuned to make sure you don’t miss out on W Brisbane’s Urban FUEL Weekend.