Lifestyle Retreats, a hotel and resort boutique management company, is delighted to announce it has diversified its business to add a new division within the company – Pax Animi, complementing the existing offering of the company. A Latin term meaning “peace of mind”, Pax Animi was founded to provide private villas and estates owners tailor-made management and marketing services to ensure their valuable assets are effectively maintained and marketed.
Pax Animi provides owners with complete peace of mind through full transparent management ensuring each asset is always in great shape for owners, their family, friends or paying guests and ultimately, maximize the long-term value of each villa or private estate.
“Despite the obvious challenges of 2020, this is an exciting time as we bring our unique hospitality value to villa and estate owners with our exceptional and widely regarded hotel services and brand service standards in each villa, training staff accordingly.” added Jose Luis Calle, Founder & Managing Director at Lifestyle Retreats.
Owners will benefit from being part of the widely respected Lifestyle Retreats brand; a brand that has more than 15 years of experience in focusing on attention to detail in managing hospitality assets. With a much higher level of service standard at the private villa or estate, the managed assets will be positioned at a premium level ahead of the competition. Ongoing training programs based on Lifestyle Retreats’ Brand Service Standards will be tailored to suit each villa or private estate.
In addition to asset management services, comprehensive marketing of villas and private estates will also be part of the portfolio of services. Each villa and estate will be commercialised through Lifestyle Retreats’ extensive global distribution platforms and strong partnerships with key private concierges, carefully matched retail agents and appropriate digital platforms, including being showcased at international luxury trade shows as part of the established and highly regarded Lifestyle Retreats family. This naturally lends to cross-selling opportunities within the Lifestyle Retreats family.
Owners will also feel at ease with the expertise provided in marketing their assets through optimized websites, dynamic press, social media and digital marketing campaigns, among other marketing strategies.
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