Digital marketing agency experts can offer you plenty of help and advice when it comes to the design of your website. There will be some decisions that you need to work out on your own, however. Only the web owner can decide whether to include advertising on their site, for example.
It is certainly possible to make extra money from your website through advertising. Platforms like Shopify Plus have in-built ad features. That isn’t you advertising your site elsewhere. This is other people advertising their products on your travel website. This could be something related to your business, for example, a company selling suitcases. This can be a fantastic way to ensure a passive revenue stream from your site, even when sales are low or it is a quiet time. However, there are some things to consider when it comes to placing adverts on your site.
The first thing to think about is that you don’t want to have too many ads taking up important space on your travel website. If there are more ads than useful content regarding your business, products and services, then the site will look confused and cluttered. No one will be able to get to your content – the ads will be in the way. One rule to try to stick to is to make sure that the split on your site is no more than 30 percent ads and 70 percent content – but preferably fewer ads if at all possible. Never make the ads on your site your priority. They may bring in some additional revenue, but they won’t make your business grow and it could be unsustainable.
Using Social Media To Make Sales
Social media consists of sharing sites such as Twitter, Facebook, Tumblr, Instagram and others. Using social media properly is a fantastic tool to gain sales as it involves interacting with your customers. It encourages them to understand you and your business better, and it points them to your travel website.
Your design agency will add buttons to your site that allow people to interact quickly and easily. The key with a successful social media campaign is to be interesting and social, and not only talk about sales. Sales will come organically once the social aspect is covered. If you go in hard with the idea of selling, you can easily turn people away from your site, simply because you will come across as being pushy and money orientated. You won’t look as though you care about your customers, and people won’t want to buy from you. Showing that you respond to comments and join in with conversations makes a big difference to whether someone chooses to buy from you or not. It is also important to keep up with trends, and this is done much more easily through social media than any other way. If you are ‘on trend’, you will tend to find your following, and therefore your business grows more quickly.
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