Malaysia Airlines has recently refreshed its in-flight offerings. Staying true to its philosophy to place customer satisfaction at the centre of its business, Malaysia Airlines introduces new menus under its Best of Malaysia series, amenity kits, Wi-Fi and upgraded soft furnishings, which will begin to roll out from 1st August 2019.
The renewed soft furnishings that have been carefully designed to provide better comfort to passengers, displays its corporate blue tone and is inspired by the Malaysian traditional ‘songket’ motifs of its cabin crew kebaya. Malaysia Airlines is also the first airline to partner with the luxury brand Aspinal of London to provide travel amenities for its Business Class and Business Suite passengers.
These new products have been thoughtfully crafted upon running a survey to understand passengers’ preference for an amenity kit. The new designer kits will feature travel essentials including Payot’s Lip Balm and its luxe Hand and Body Lotion.
Wi-Fi, which was initially launched and made available in the Airbus A350-900, will now be extended to other fleets including the A330-300 and A330-200 beginning from October 2019. The carrier aims to have Wi-Fi onboard all its wide aircrafts by the middle of 2020. Malaysia Airlines’ Group Chief Marketing and Customer Experience Officer, Lau Yin May said,
“Malaysian Hospitality encompasses all aspects of a customer’s experience, hence, we are constantly improving our services and products to provide only the best to our passengers and ensure it mirrors the true vision of Malaysian Hospitality.”
Alongside these new developments, Malaysia Airlines witnessed an improvement of ten-percentage points year-on-year for excellent on-time performance, an increased Net Promoter Score Point of 14 points and a two-percentage point year-on-year increase for customer satisfaction.
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