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Maldives Marketing Is Looking for a PR Agency to Represent Maldives in the USA

February 23, 2021 Careers No Comments Email Email

This RFP is an invitation for interested eligible Parties to submit Bids for the purpose of hiring an agency to represent Maldives in the USA.

MMPRC is the national tourism office of the Maldives responsible for carrying out promotional and marketing activities to become the most preferred island destination in the world under the slogan of ‘Maldives… the sunny side of life’; whilst adhering to its mission to promote quality and sustainable growth in the local tourism industry to deliver long term economic, social and cultural benefits to the country.

Tourism has been described as the driving force of the Maldives economy. If both its direct and indirect impacts are combined, it is responsible for a high percentage of the country’s GDP. The volume of international visitor’s arrival has risen from 42,000 in 1980 to around 1,702,887 by end of 2019 which is a huge increase. This has been accompanied by an increase in the supply of tourist accommodation from 2,400 beds to 51,432 beds over the same period.

The services required include the development implementation of public relations campaigns to position Maldives as a preferred tourist destination; to monitor and report the developments to the outbound market from these destinations; to report the developments in the tourism-related regulations and to update MMPRC on promotional campaigns and other activities of potential competitors.

Interested parties must submit an expression of interest along with a written statement of qualification within the proposal. Upon evaluation of all submittals, MMPRC may select various respondents to provide an oral presentation for further evaluation of a respondent’s ability to assist MMPRC towards achieving the expected results of this solicitation as outlined in this RFP. However, MMPRC may select contractors based on written proposals alone.

The budget allocated for this project is USD 4,475 (US Dollar Four Thousand and Four Hundred and Seventy-Five including 10% WITHHOLDING TAX) as a monthly retainer. If the retainer fee quoted by the bidder exceeds the allocated budget, MMPRC Evaluation Committee has the discretion to disqualify the proposal during evaluation.

The contract period will be 01 year with the possibility of extension if the work conducted by the selected party meets the expectations of MMPRC. In case if the contract is renewed by MMPRC, the monthly retainer fee can be increased by a maximum of 20% of the existing contract price depending on the changes in the “Scope of the Work’ proposed.


The Bidder/Respondent should be a registered company or a partnership or a registered subsidiary of a parent company;

The Bidder/Respondent should have extensive knowledge of the USA market;

The Bidder/Respondent should be familiar with the Maldives as a tourist destination;

The Bidder/Respondent should have an Account Manager with minimum (2) years’ experience in destination PR;

Bidder/Respondent should have the experience and ability to work within the community in the travel and tourism field and have necessary network contacts to initiate and implement this assignment;

Bidder/Respondent should have current knowledge and expertise in destination PR, such that the selected Agency is able to give a vital contribution to the process of designing and implementing a comprehensive strategic plan for the travel trade and media;

Sound financial background;

The Bidder/Respondent should have at least 1 registered office in the USA.

Elements of proposal submission:

A full Agency profile, inclusive of the names and credentials of principals, ownership with the Agency’s organizational structure, proposed account team: number of years in operation; current public relations annual billings; location of office(s) and services offered directly by agency personnel.

Each Bidder/Respondent shall state with clarity the type of business entity their Company is (E.g. Sole Proprietorship or Partnership or Corporation or a Subsidiary of a Parent Company etc.), and submit the relevant Registration Certificate AND Tax Registration Certificate;

If Bidder/Respondent is part of a Corporation or has a Parent Company, but has been legally incorporated independent of the Corporation or the Parent Company, the Bidder/Respondent shall submit a copy of their own Certificate of Incorporation AND Tax Registration Certificate. If these certificates are in any other language, the Bidder/Respondent should submit an English translation along with the proposal;

Each Bidder/Respondent should provide the details of the Account Manager stating credentials and the number of years of experience he/she has in the industry or a related field;

Each Bidder/Respondent should submit proof of financial capability by submitting one of the requested documents.

Each Bidder/Respondent should include the address of their registered office in their profiles;
Proof of previous works and awards for similar projects shall be provided, including testimonials and contact details for references;

To ensure the experience and ability to work within the community in the travel and tourism field list of key travel trade and media should be provided. Case Studies indicating the ability to conduct such events, supported by reference contacts should be provided;

One-year marketing campaign proposed with a cost breakdown. Components of the proposed campaign are in addition to the obligatory scope within the retainer contract.

Please see the attachment for full RFP details.

For questions about the RFP, please contact

Ms. Fathimath Raheel
Director, Procurement
Maldives Marketing and Public Relations Corporation
H. Zonaria, 2nd Floor, Boduthakurufaanu Magu, Male’ Republic of Maldives
Telephone: +960 3323228

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