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Meditate to the sounds of Vanuatu

May 28, 2020 Visit STH Pacific & Oceania No Comments Email Email

The Vanuatu Tourism Office (VTO) has launched a five-minute guided meditation, as part of the ‘We’ll Keep it Beautiful for You’ campaign launched in April 2020.  Available on VTO’s Facebook page, the guided meditation is set to the relaxing sounds of the island’s natural surrounds.

VTO’s guided meditation was developed in conjunction with Kory McAvoy, founder of wellbeing and lifestyle school, The Academy of Grounding, and features the rushing waterfall at Mele Cascades in Efate; lapping waves at Port Olry in Santo; and the hum of the rainforest in Tanna. These sounds have been carefully selected and recorded to transport listeners to the islands of Vanuatu, until they are able to return to the islands in person.

“It is well documented that meditation helps us reduce stress and improve our state of mind. Meditating in nature is a very powerful practice to ground us into the here and now,” said Mr McAvoy. “The more we are able to control our attention and connect with the sounds and imagery that nature provides for us, the more our mind and body synchronises and relaxes.”

The guided meditation is available to follow on VTO’s Facebook page and will run on Spotify in a range of ‘chill out’ and ‘relax’ playlists through paid advertising.

According to the Australian Bureau of Statistics, Vanuatu saw a 23.4 per cent growth year-on-year in December 2019, and an 18.18 per cent growth year-on-year in January 2020. VTO hope the guided meditation, as part of the ‘We’ll Keep it Beautiful for You’ campaign, will help sustain this momentum, remind travellers of Vanuatu’s pristine, diverse environments and ensure the destination is front-of-mind when consumers are able to travel again.

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