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Meet AccorBot – AccorHotels’ new Facebook assistant

September 4, 2018 Hotel News No Comments Email Email

AccorHotels Australia is excited to launch AccorBot – a completely integrated Facebook Chatbot, designed to help its 1.7 million Facebook fans with everything from hotel reservations, customer service queries, city guide information and more.

Designed in-house by the AccorHotels Australia Social Media team, AccorBot looks to open up and transform the way followers interact with the group on Facebook.

Within the new-look Facebook inbox, Facebook users are able to view, compare and book any hotel within the AccorHotels Australia portfolio, without leaving the Facebook Messenger app.

AccorBot also streamlines customer service enquiries, guiding guests with simple prompts to gather all information and increase the response time to guest feedback.

For those who choose to sign up, the AccorBot will send out a weekly dose of travel inspiration and help navigate users to city guides, which are hosted in the AccorHotels online magazine.

AccorBot can also direct job seekers to AccorHotels’ careers page, to learn more about life at AccorHotels, leadership, graduate and Indigenous programs, and current job vacancies – so finding a career at AccorHotels is one-step easier.

Simon McGrath, Chief Operating Officer – Pacific, AccorHotels, says, “We’re excited to launch our Australian Facebook Chatbot, AccorBot. We’re living in a digital world and that’s why we’re constantly looking to invest in new and innovative ways to enhance our guest’s digital experience with AccorHotels.

“We’re a company built on people, so the AccorBot has been designed to point people in the right direction and make it easier for our guests to be assisted by our real-world customer obsessed, guest service team.  We can’t wait to see our guests start to use AccorBot and discover a new, digital-first way of interacting with AccorHotels.”

Nick Aldrich, AccorHotels Australia Communications and Social Media Executive says, “It’s extremely exciting to be launching AccorBot. Too often when we think of messaging a brand on social media, we think complaints and slow response times, so through the AccorBot we’re flipping that on its head. We want guests to think ‘holiday inspiration’, ‘let’s book a hotel room’, ‘fast customer service’ and ‘career opportunities’, and with the introduction of AccorBot, our guests soon will.”

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