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The MMB Canada 2018 Chair, Heidi Welker, spoke at the 57th ICCA Congress in Dubai on November 12th, 2018. This session provided insight into why MMB was started in the US followed by the licensing benefits the Canadian business events industry realized in its efforts to be recognized as an important contributor to the Canadian economy.

Presenters of the session:
Grant Snider, Past Chair MMBC & President & CEO, Meeting Escrow Inc.
Heidi Welker, Chair MMBC & SVP Business Development & Industry Partnerships, Freeman Audio Visual Canada
Chantal Sturk-Nadeau – Executive Director, Business Events Canada

Learning outcomes:
A clear understanding of Meetings Mean Business and its holistic global potential
A case study by Meetings Mean Business Canada on how they customized MMB to align with Canadian values, traditions, and business practices
What success looks like when aligned with Meetings Mean Business advocacy, data, funding and education efforts

Speaking about the session, Heidi Welker, said, “I think success for business events is the same regardless of the country you live in. By example, for us in Canada success means we have the resources and assets in place to effectively inform public policy and mobilize Business Events industry participants. Success means that certain policy decisions never get made because they would be harmful to our industry. Success means that when an economic crisis or some other unforeseen incident occurs, everyone is able to respond with a unified, consistent message. Success means we become the go-to resource for educational institutions training future leaders, for policymakers looking to knowledgeably talk about our industry, for elected officials to better understand the importance of the Business Events industry to Canada. Success means that we become a unified source of curated data regarding the Business Events industry in Canada.

And finally, success means that we remain laser-focused on the importance of Business Events, face-to-face meetings that have tremendous economic, social and community-building benefits for Canada.”