The Michaels Companies, Inc. (NASDAQ: MIK) today announced a new partnership with Carnival Cruise Line as the exclusive arts and crafts provider fleet-wide for guests sailing on the line’s 26-ship fleet.
The partnership is designed to provide a memorable and entertaining experience for guests who set sail on Carnival Cruise Line every year. Kids and adults alike will be inspired to be creative and encouraged to test their imagination and bring their vision to life with the help of Michaels.
“As we continue our mission to make it easy for parents to provide their kids with more mindful, screen-free fun, we are excited to partner with Carnival Cruise Line to inspire creativity at sea,” said Steve Carlotti, Michaels EVP of Marketing. “Carnival carries more than 5.2 million guests every year, including 800,000 kids, and this program will give guests of all ages a new and creative way to interact with our brand. As the number one player in the arts and crafts space, we are the preferred destination for making and creative play, and this new partnership is another way we are solidifying our leadership position.”
Michaels, the largest arts and crafts retail chain in North America, will also feature Carnival Cruise Line-themed in-store classes this spring across their 1,200 stores nation-wide. These classes have successfully entertained and inspired creativity in more than one million participants yearly. Guests of all ages vacationing with Carnival Cruise will now have the opportunity to engage and create together through the “Make It With Michaels” experience onboard the line’s ships, featuring seasonally-changing crafts and creative, nostalgic mementos including key chains, bracelets, picture frames, and more.
“At Carnival, we are committed to providing guests of all ages with the widest variety of choices at sea, and we are delighted to partner with Michaels to create this inspiring and experiential program,” said Chris Nelson, Vice President of Entertainment at Carnival Cruise Line. “We are always on the lookout for ways to enhance our onboard experiences, particularly as it relates to the family market, and this new partnership will provide a memorable, fun and creative outlet for our guests to make wonderful vacation memories together.”
To kick off the program with fanfare and encourage guests to explore the art of fun, Carnival and Michaels are offering cruise and craft lovers a chance to win one of five cruises now until April 30, 2019. To learn more about the sweepstakes, visit www.carnival.com/Michaels.
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