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Today the global travel industry is ripe for disruption across business functions. The digital traveller’s booking and reservation options are now virtually limitless, and they can thus establish themselves as self-sufficient. This means now more than ever, travel companies must live up to the expectations of such customers — but how can they provide the most effective experience possible?

This year, Digital Travel APAC (1-3 April 2019, Resorts World Sentosa, Singapore), a conference organised by Worldwide Business Research (WBR), will bring together top minds at Asia’s most successful airlines, hotels, OTAs, metasearches, tours and activities, car rentals, cruise lines and tourism boards to plan eCommerce, digital marketing and customer experience strategies for growth in 2019 and beyond. This is the 4th edition of this conference and this year’s event will host 70% new speakers with some industry big-names like Jerome Thil, Vice President of Digital, Singapore Airlines and Ross Veitch, CEO & Co-Founder, Wego.

The technology evaluation and benchmarking pre day will give attendees an unbeatable, time-saving opportunity to meet and compare leading technologies in the space with new level of detail and interactivity in just one afternoon of networking.

On main conference Day 1, the OTA keynote panel on ‘Becoming the Amazon of travel’ for a start will provide an insight into how companies can localise and diversify current offerings to become the dominant market leader.

There will also be case studies on China and Philippines — how to provide services tailored to Chinese customers, and, how a homegrown hotel brand’s digital transformation enabled to win brand love and revenue in the Philippine market.

With in-depth tracks for Heads of Digital Marketing, eCommerce, Customer Experience, creative boardrooms, workshops and case-studies, there is sure to be something for everyone at Digital Travel APAC.

Now in its’ 4th year, Digital Travel APAC has made a name for itself as APAC’S Most Senior-Level E-Commerce and Digital Event For Travel.

Gladys Caligagan, Conference Director of Digital Travel APAC says, “Digital Travel APAC 2019 will challenge you with tons of thought-provoking questions from the travel experts. You’ll chat in groups to solve a key question raised by the speaker during case study presentations. This year, we focus more on targeted discussions — OTAs, hotels, airlines, China roundtables — so you can discuss your challenges openly with your peers.”

Digital Travel APAC strives to drive the travel industry with meaningful, high-level and forward looking exchange of ideas and discussions at the event and also help travel brands evaluate which new technologies such as AI, Big Data and other analytical tools will work best for them.

Some technologies partaking in this conference include — Accenture, a leading global professional services company, providing a broad range of services and solutions in strategy, consulting, digital, technology and operations; Sojern whose multi-channel branding and performance solutions built on predictive data science, billions of search and booking intent signals provides real-time analysis of the world’s traveller profiles.

More than 100 speakers and panelists will focus on key and pressing current issues including shift of online travel to online travel marketplace, using localisation and personalisation strategies, effective social media marketing and conversation commerce, achieving brand loyalty and more.

Key speakers will include:

  • Ross Veitch, CEO & Co-Founder, Wego
  • Jerome Thil, VP of Digital, Singapore Airlines
  • Xuewu (Shawn) Wang, Founder of Data Labs, China Eastern
  • Rotsen Quispe, Head of International Marketing, Traveloka
  • Michael Perera, Head of Loyalty & Product Owner, Go POINTS, GO-JEK
  • Candice Iyog, VP of Marketing & Distribution, Cebu Pacific
  • Spencer Lee, CEO, AirAsia BIG & Travel360
  • Balu Ramachandran, VP of Air Business, Cleartrip
  • Li Peng, Group Director of Distribution & eCommerce, Six Senses
  • Mindy Teo, VP of Brand, Marketing and Digital Innovation, The Ascott
  • Filip Filipov, VP of Product Management, Skyscanner
  • Christopher Chan, General Manager of Research and Technology, The Hongkong and Shanghai Hotels

Digital Travel APAC is part of a series of two eCommerce conferences organized by WBR addressing markets in the Asia-Pacific. The next edition of eTail Asia will be hosted in Singapore in March, 2019. To register your place, book online here: www.digitaltravelapac.com