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Taylors & the Sydney Institute of Marine Science (SIMS) launch fundraising initiative to save the White’s seahorse, and their habitats, from extinction– The White’s seahorse is the only Australian seahorse to be classified as Endangered
– Its native home, the seagrass Posidonia australis, is declining at such a rapid rate that is now also listed as Endangered
– Australians are invited to donate by “booking an accommodation package in the SeaBnB” for a seahorse, while SIMS researchers restore their damaged seagrass habitats
– Australian record freediver Adam Stern has been hired as the ‘SeaBnB Hotel Concierge’ to welcome the incoming seahorse guests in a campaign film
– They aim to raise $150,000, with $10,000 donated by the family winery to kickstart the campaign

A new chain of five-star hotels are set to open in Sydney Harbour and only guests of the seahorse variety will be welcome to stay.

For broadcast quality video and high-res images, please visit the Multimedia News Release:http://news.medianet.com.au/taylors/savethesydneyseahorse

Family-owned South Australian winery Taylors Wines has partnered with the Sydney Institute of Marine Science (SIMS) to launch an initiative to save Australia’s Endangered White’s seahorse (or Sydney seahorse) from extinction.

The SeaBnB campaign is a fundraising initiative calling on Australians to give these underwater equines a temporary home while SIMS researchers work to rebuild their permanent, seagrass habitats. 100% of donations (less any transaction fees) go directly towards SIMS’ research projects with the aim to fully restore the seahorse’s natural habitats and give these animals a fighting chance to avoid extinction.

“I’ve always been fascinated by the great work that SIMS does and I’m blown away by the innovative research they are doing to restore the homes of these precious marine animals,” Taylors Wines third-generation Winemaker and Managing Director Mitchell Taylor said.

“Seahorses, much like grapevines, are an indicator species that raise the alarm to serious climate-related issues. It’s very important we do what we can to reverse their population decline before it’s too late.”

The Sydney seahorse is endemic to the east coast of Australia and is one of only two seahorses on the planet to be listed as an Endangered species. Their preferred homes, the underwater seagrass meadows known as Posidonia australis, are declining at a rapid rate, the same rate as our beloved coral reefs.

According to SIMS, the survival of this seagrass species is crucial in the fight against climate change. It has the ability to slow climate change by storing carbon 30 to 40 times faster than terrestrial forests. And while being home to beautiful sea critters like the Sydney seahorse, the seagrass helps filter the debris in our oceans, making them the picturesque clear blue waters seen in tourism ads around the world.

“This is such an exciting initiative between SIMS and Taylors – it’s a partnership which unites two quite distinct organisations who share common values focused on safeguarding the future of the planet”,SIMS CEO Martina Doblin said.

“Many people don’t realise that changes in the earth’s climate system impact both terrestrial and marine ecosystems. Every second breath we take is from our oceans. The SeaBnB initiative is an important project that brings together two areas of research – restoring seagrass meadows in Sydney Harbour, and artificial seahorse habitats for the endangered Sydney seahorse.

“We hope this campaign will inspire everyone to support our work and learn more about the importance of these restoration efforts.”

The goal for the SeaBnB initiative is to raise $150,000 which will enable SIMS to fully restore select areas of seagrass meadows that have been lost. In turn, this creates the opportunity to reintroduce a herd of captive-raised seahorses to their natural habitat.

Donations of any denomination can be made at SeaBnB.com.au or selected from the list of luxury SeaBnB seahorse accommodation packages.

To launch the campaign, Taylors Wines have called upon Australian record freediver Adam Sternto act as an underwater hotel concierge for incoming seahorse guests in a short film about the initiative.

“We have some incredible marine life in Sydney. I think most people in the city don’t even know what an amazing underwater world is all around them,” Stern said.

“It’s hard not to notice the deterioration of marine habitats all over the country. Without projects like these, we’re going to continue to see the degradation of these underwater environments. In addition to donating to the cause, I reckon all Australians should grab a mask and snorkel, jump into the ocean and explore. I think once people see what a special thing we have, they’ll realise how important it is to protect it.”

Funds raised for this campaign directly supports three phases of SIMS research and restoration projects. To kick start the campaign and Phase 1A of the project, Taylors have chipped in $10,000:

– Phase 1A is to develop a greater scientific understanding of the success of extending the seahorses’ natural seagrass habitat with the temporary SeaBnB structures
– Phase 1B will trial the restoration of Posidonia meadows in areas of Sydney Harbour where they have drastically declined
– Phase 2 of the project will be the rehabilitation of Posidonia seagrass in one major site in Sydney Harbour
– Phase 3 will be the rehabilitation of the Sydney seahorse populations in Sydney Harbour. This will be based on the successful rearing of seahorse babies with a partner organisation, followed by the reintroduction of seahorses to the established Posidonia site

Donations to the SeaBnB initiative, as well as additional information about the project, is available at www.SeaBnB.com.au.