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Muri Beach Club Hotel, Cook Islands Launches Rebrand

January 16, 2020 Resort News No Comments Email Email

Rarotonga’s most well-known and loved adults-only hotel, Muri Beach Club Hotel, has unveiled an island-chic rebrand that perfectly encapsulates the vibrant essence of the Cook Islands.

Muri Beach Club started as one man’s dream to develop the country’s first beach club and morphed into the award-winning, 4-star, fully-operational hotel it is today. The hotel’s owners and team continue to strive for excellence and this rebrand is evidence of their commitment to providing an unparalleled guest experience and showcasing the best of its island home.

WRD Resort Marketing Manager, Narelle Christoffersen-Langton, said the team at Muri Beach Club took great delight in spearheading the exciting rebrand; which includes an updated logo, new website and refreshed aesthetic and colour scheme.

“By updating Muri Beach Club’s branding, the team wanted to highlight the history of the hotel, spotlight the spirit and heart of the operation and team members, and ensure the hotel’s customers are well acquainted with its unique offering before they even step foot in paradise,” she said.

“Muri Beach Club Hotel delights in ensuring that any potential customer; new or returnee, landing on their new website can indulge in easy navigation and streamlined content, with a keen focus on visuals. They’ve employed a what-you-see-is-what-you-get approach for guests’ first touchpoint of their unique offering.”

To celebrate the hotel’s rebrand, Muri Beach Club Hotel is excited to launch two connected campaigns:


Make a booking via the hotel’s new website booking button and go into the draw to have the value of your accommodation booking credited to your account.

  • Visit the BOOK NOW button on Muri Beach Club Hotel’s website
  • Make a booking for your preferred travel dates
  • Report the booking via the “Contact Form” on the hotel’s new website
  • Go into the draw to win the value of your accommodation back
  • Winner will be advised via email
  • Campaign starts: 15 January 2020
  • Campaign ends: 13 February 2020
  • Winner announced: 14 February 2020


Simply visit our Instagram page to go into the draw to win our exclusive Be Adventurous Escape:

  • 2 nights’ accommodation getaway
  • Tropical breakfast daily for two adults
  • 1 x Raro Buggy Tour Experience for two adults
  • 1 x Captain Tamas Tour for two adults

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