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Mysk by Shaza Selected Amongst New Concept Brands at Arabian Hotel Investment Conference 2019

April 9, 2019 Conferences No Comments Email Email

Following its success at Saudi Arabia Hotel Investment Conference (SHIC), where Mysk by Shaza was voted the winner of the new concept brands pitch, the upscale brand will now make a pitch to owners at the Arabian Hotel Investment Conference (AHIC) in Ras Al Khaimah on 10th April 2019.

Chris Nader, Vice President – Development, Shaza Hotels, stated: “Mysk by Shaza has received considerable attention from the investment community following our win at SHIC and we are very excited to continue the conversation at AHIC which is expected to bring together more than 900 hotel investors, owners and operators. With various opportunities under discussion, we are looking forward to our participation at the conference, which is the largest in the region, to strengthen our growing network of partners as well as explore and forge new relationships.”

A member of the Global Hotel Alliance, Mysk by Shaza has a strong development pipeline with several hotels coming up across the GCC. The brand, that began operation with the opening of the award-winning Mysk by Shaza Al Mouj in Muscat, recently announced its first property in Saudi Arabia with the signing of Mysk Jeddah which is its seventh in total. This year also marks the debut of Mysk in Sharjah with three retreats, namely Kingfisher Lodge in Kalba, Al Badayer Oasis in Al Badayer and Al Faya Lodge in Mleiha. In addition, two other Mysk properties are under development in Palm Jumeirah in Dubai and Kuwait that are scheduled to open by Q4 of 2019 and 2020 respectively.

Emphasising on the brand’s unique personality inspired by the Arabian lifestyle, Chris said: “The upscale segment is one of the fastest growing sectors in the GCC and represents a massive opportunity for us that we are eager to capitalise on. Mysk by Shaza has been designed to provide a distinct guest experience combined with a compelling investment proposition to owners. A significantly lower cost of development per key than expected for such a quality upscale hotel, better back of house efficiencies, reduced staff to key ratio and stronger ADR (Average Daily Rate) versus the competition allow us to deliver a strong return on investment.”

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