As part of a global distribution expansion plan Napoleon Perdis Cosmetics has made some big moves this year. The brand has forged partnerships with leading retailers David Jones, THE ICONIC and, most recently, premium New Zealand department store, Smith & Caughey’s, with a new look store concept and a goal to make the brand more accessible to beauty consumers.
Coupled with new local initiatives including the Napoleon Perdis Beauty Collective, Store To Door delivery and a Click & Collect option for customers, Napoleon Perdis is fast reclaiming space in the beauty market and delivering an elevated customer experience.
The brand has joined the beauty offering at Smith & Caughey’s online as well as in the Newmarket and Queen Street stores in Auckland. Speaking to the partnership, Napoleon Perdis CEO Henry Lee says, “We are proud to announce our partnership with premium department store retailer, Smith & Caughey’s. This partnership strengthens our international reach and allows greater accessibility for customers to shop with us.”
“We will continue our mission to deepen the emotional connection with our customers and to re-establish Napoleon Perdis’ position within the market as a beauty authority, domestically and internationally.”
Entry into the New Zealand market comes just three months after the cosmetics brand announced their plans to launch into Australian retail giant David Jones. Napoleon Perdis launched via the David Jones online store in September and is currently rolling out into eleven brick-and-mortar locations, starting with Bondi Junction in Sydney which opened last week.
The brand spaces in David Jones and Smith & Caughey’s boast a ‘new look’ Napoleon Perdis counter, bringing the brand’s next generation store to life. The new format will provide an elevated customer experience when it comes to product, service and education. Each counter will feature a unique beauty play zone called ‘The Playground’; a space where guests can get hands on with product, be inspired, learn, connect and play.
Smith & Caughey’s Merchandise Director, Edward Caughey says, “We are delighted to partner with Napoleon Perdis at both of our Auckland locations and through our online store. The state-of-the-art new format counters will provide a rich experience for our customers to learn about and enjoy the unique selection of products. The introduction of this compelling and original brand further strengthens our position as New Zealand’s leading destination department store”.
Further expanding its digital footprint, Napoleon Perdis has partnered with leading online retailer THE ICONIC as the first colour cosmetics brand to join its new digital beauty destination, which officially launched in October.
Today Napoleon Perdis also announces three new local initiatives designed to give customers more control and choice when it comes to accessing products and services. The Napoleon Perdis Beauty Collective, Store To Door delivery service and Click & Collect options are now available to customers.
The Napoleon Perdis Beauty Collective is a mobile makeup service bringing consumers the same prestige, redeemable makeover services traditionally found only in stores, to the comfort of their own home or preferred location.
With a strong focus on bridal services and makeup workshops, consumers will be able to book an at-home beauty service and partially redeem the cost of the service in product via the Napoleon Perdis website. The Beauty Collective Team is made up of highly skilled, qualified Beauty Experts who have been through individual assessment and training programs to ensure the highest standard of artistry skills.
Powered by Uber, Napoleon Perdis’ new Store To Door offering allows for delivery in as little as 1 hour for customers living within a 15km radius of a Napoleon Perdis concept store in QLD, VIC, SA and WA, with plans to launch in NSW when the Uber program extends into the state.
The new retail partnerships with David Jones, Smith & Caughey’s and THE ICONIC as well as the expanded consumer offerings, are just the beginning for Napoleon Perdis’ domestic and global growth plans, with further international expansion currently in the works.
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