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I’m getting in touch as Stranger Things are starting to happen at Baskin-Robbins from this week, as the iconic brand teams up with Netflix to mark the release of Stranger Things Season 3, which will hit Australia on 4 July 2019.

If you’re wondering what eighties-set sci-fi and ice cream have in common (other than Netflix and Chill?), you’re not alone.  But what you might not know is that Season 3’s action centres around ice cream parlour Scoops Ahoy – workplace of central character Steve.  In line with the new series, Baskin-Robbins will be bringing Scoops Ahoy to life with a dedicated product range and immersive digital experiences designed to blur the boundaries between reality and fiction and enable fans of the show to place themselves inside the Stranger Things world.

Diehard fans can fully immerse themselves in the Stranger Things universe by ordering direct from Scoops Ahoy’s virtual Uber Eats store or transport themselves to Hawkins via a bespoke Scoops Ahoy Snapchat lens. Additionally, a limited-time-only range of products will appear in stores from 1 July 2019.

Stranger Things

And further, the first 1985 (the year Season 3 of Stranger Things is set in) home delivery orders placed through the Scoops Ahoy virtual store on 4 July from 5pm, will receive a free Eleven’s Waffle Sandwich delivered to their door direct from the Scoops Ahoy Uber Eats store – just in time to view the new season!

The product range includes a mix of goodies, such as Eleven’s Waffle Sandwich, The Shadow Cone, The Mind Flayer Macaron and The Demogorgon Sundae. I’ve attached some images for your use, too.