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New Dates For 2020 Tour De France Announced & Australians Given The Opportunity To Win Their Way To The 2021 Race

August 7, 2020 Sports No Comments Email Email

For millions of Australians, the month of July means the Tour de France – either watching it from home, or traveling to Europe to see it live – but for the first time since World War II, the pandemic has disturbed this love affair, and the dates of the race. But the show must go on – and the 107th edition of the Tour will still go ahead this year with the same route, just at a later date. Commencing in Nice on 29 August 2020, the race will finish in Paris on 20 September.

Whilst Australians will still be able to watch all the cycling action from down under, the prospect of being in France for this year’s Tour is sadly impossible. As a result, many are already looking ahead to be at the 2021 race, and Atout France, the French tourism development agency, wants to help make that dream a reality by giving away a trip to the Tour de France in 2021.

With a prize that will make someone the envy of cycling and travel fans everywhere, the winner will receive the trip of a lifetime for two to Paris, including flights and accommodation, and a coveted spot at the final stage of the race on the Champs-Élysées.

The Tour de France is the world’s biggest annual sporting event, and an average of four million Australian viewers tune in to watch it each year – a level of popularity that isn’t lost on the organisers of the event.

In a personalised message to Australia, Christian Prudhomme, Tour de France Director, said, “I am staggered by the tremendous impact of the Tour in Australia, which reflects the Aussie passion for sports and for France. We miss you!”  The video message can be watched by clicking the below.

au.france.fr/en/news/article/cliptdf-2020

France re-opened its borders on 1 July and, whilst the future of international travel is still uncertain for Australians, there’s optimism this will resume in 2021. A million Aussies head to France every year and Atout France believes the competition will help keep this interest in the country alive.

“Atout France is very excited to launch this Tour de France campaign in Australia. Despite the current circumstances, the interest for this extraordinary sporting event remains very strong and allows Australians to continue to be inspired by France and plan for their next trip when the Australian borders reopen. We look forward to welcoming Australians back to France when possible. French tourism professionals have been working hard for the past few months to allow Australians to rediscover French destinations, and have been implementing strict health and sanitary measures,” said Patrick Benhamou, Regional Director Australia and New Zealand, Atout France.

Despite COVID-19, Australia’s love affair with travel is still going strong. According to the Lowy Institute, 65% of Australians are as likely or more likely to travel overseas as they were before the pandemic. The same can be said for France’s reputation as the most visited country in the world. In May this year, Paris was the second-highest search on Tripadvisor, before New Zealand, London and Tokyo. 

To enter the competition, visit:  https://au.france.fr/en/campaign/tour-de-france-2020

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