Vivid Sydney, the largest festival of light, music and ideas in the Southern Hemisphere, will host over 50 of the world’s leading media during the annual winter festival which takes place in the Harbour City from Friday 24 May to Saturday 15 June 2019.
Minister for Tourism Stuart Ayres said the media familiarisation program facilitated by the NSW Government’s tourism and major events agency, Destination NSW, will shine a bright light on the festival and the vast array of attractions, activities, landscapes and produce on offer in Sydney and Regional NSW.
“The NSW Government is committed to growing tourism in NSW and gaining the attention of high profile media during Vivid Sydney will ensure that Sydney and Regional NSW is firmly put on the world stage and showcased to a potential global audience of nearly one billion people.”
Destination NSW CEO and Vivid Sydney Executive Producer Sandra Chipchase said, “Securing media coverage globally helps to promote our State’s great tourism events and products to a wide audience, and inspires people to look to NSW when planning their next holiday.”
“We are delighted to be hosting media from all of NSW’s key international markets with leading outlets including Forbes.com, Huanqiu.com, iQiyi, National Geographic Traveller and Travel and Leisure India set to experience the very best of Vivid Sydney and Regional NSW on tailored famil itineraries.”
Vivid Sydney is owned, managed and produced by Destination NSW, the NSW Government’s tourism and major events agency, and in 2018 attracted 2.25 million attendees, delivering $172.9 million in visitor expenditure into the NSW economy.
Vivid Sydney will run from 24 May to 15 June throughout Sydney. For more information, including tickets, maps and guides, go to vividsydney.com
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