A new tourism campaign launched this week encourages Victorians to rediscover their own backyard and connect with the incredible experiences, businesses and people that make this state so unique.Stay close, go further will renew an appreciation of Victoria; from Melbourne’s eclectic neighbourhoods and hidden laneway gems to the diverse natural beauty of the regions.
Melbourne’s vibrant hospitality scene and cultural institutions are reawakening as the city’s creative pulse beats again after emerging from hibernation.
Get a taste of what makes Melbourne the culinary capital of Australia with a long lunch in one of the vibrant outdoor dining precincts, or dedicate an afternoon to an exploration of art.
Deepen your understanding of Melbourne’s hidden secrets with a guided walking tour or support local makers with a visit to the city’s eclectic shopping strips and markets. Those much-loved Melbourne rituals await – it’s time to rediscover your city.
For those looking for an escape away from the bright lights, Victoria’s spectacular coastal roads and wide-open spaces are calling.
A short drive from Melbourne offers everything from award winning dining and wineries, breathtaking natural escapes, immersive cultural experiences, and unique overnight stays to rival any global destination.
There has never been a better time for the 55 percent of Melburnians who didn’t take an overnight trip to regional Victoria in the past 18 months to venture beyond the beaten track and discover a new favourite destination.
Take the road east to discover the pristine lakes, beaches and silt jetties of Gippsland.
Stretch your legs in spectacular national parks or relax and enjoy world-class restaurants.
Head up to the High Country, where adventure awaits. Sample the region’s quality wine and produce on a cycle tour, go white-water rafting or take a gentle stroll through the stunning villages.
Go a little further along the Great Ocean Road to immerse yourself in an ancient rainforest and be soothed by the sound of trickling streams. Head inland to the Grampians to tackle nature trails and witness jaw-dropping vistas upon mountain peaks. Sit back and watch the majestic Murray River flow aboard a private houseboat or go offroad with a tour of the Murray Sunset National Park.
Drink from the maker, dine at the source and learn from the passionate creators behind the Victorian produce you love.
Answer the call: Victoria awaits.
Quotes attributable to Visit Victoria CEO Brendan McClements “What makes Victoria so special is the creative, entrepreneurial, passionate people behind our
tourism businesses.”
“Our campaign helps tell the stories about the products and experiences we have in our own backyard and will help to drive visitation across the state.”
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