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Next Story Group Launches Ink Hotels Brand

March 17, 2020 Hotel News No Comments Email Email

International hospitality company Next Story Group marks the addition of Ink Hotels to its brand portfolio with the opening of Ink Hotel Melbourne Southbank.Located at 167 City Road in the heart of Melbourne’s hip waterfront hub, the recently acquired
new-build hotel bears the hallmarks of the new Ink Hotels brand which is on track to open its
second hotel in Singapore in 2021.

 

“Ink Hotels is a compelling brand that resonates with travellers with a Gen Z mindset. It is a great addition that strengthens Next Story Group’s brand portfolio which will boost our expansion plans,” said Darren Edmonstone, Chief Executive Officer of Next Hotels & Resorts.

“Our differentiated brand portfolio enables us to have the right brands in the right locations
and to capture key segments in our key markets, including Australia and South East Asia,
where we are continuing to drive strong strategic growth.”

The Ink Hotels brand believes that life is better when we colour outside the lines and do things
differently. Ink hotels are vibrant, playful and comfortable places to stay and hang out with
locals and travellers. They are designed to host, connect and inspire a new wave of curious,
plugged-in explorers who thrive on new experiences. Environmentally and socially conscious,
the Ink brand focuses on funky design built around a common area that is inclusive. Its service
vibe is big on personality, delivered by an engaged team of hosts. Ink delivers genuine value
and guests can expect excellent quality when it comes to the things that really matter.

The Ink Hotels brand features:
• Urban Commons which are social public spaces for guests to chill, dine, work or hang
out with fellow travellers
• Super Comfy Vibes that make guests feel at home through relaxed service and design
• Value Where It Counts with honest prices and great quality where it matters most to our
guests
• Funked-up Eccentrics that prove we are big on personality and style, and do things
differently

Ink Hotel Melbourne Southbank is a 15-storey, 162-room hotel, ideally located in the Southbank precinct. It provides opportunities to its guests to connect and enjoy Melbourne City which offers a year-round social, sporting art and cultural event calendar. It is close to Melbourne’s CBD and is within walking distance to Melbourne Convention Centre and Southbank’s restaurants, art galleries, entertainment and sporting venues.

The hotel features a fun and playful design which creates many Instagram moments for its guests. Its striking lobby artwork was created by Blender Studio and showcases colourful and funky murals.

Against this backdrop is an inclusive, casual social space where guests can hang out to chill, work or connect with fellow travellers and locals. The guest rooms have walls adorned with art, designed and customised by New York-based Australian artist Brolga.

Ink Hotel Melbourne Southbank, like its guests, is environmentally and socially conscious. It
adopts a sustainable approach to amenities which guests can appreciate. Australian-made Metis bathroom amenities include refillable pump bottles that eliminate the need for singleuse toiletries. Sparkling and still water dispensers in public spaces enable guests to fill up reusable bottles on their way out, hence reducing plastic bottle usage. It serves Streat coffee and each cup of coffee sold goes towards training and education programme organised by Streat which supports disadvantaged youth.

To ensure guests have meaningful connections in and to Melbourne, the hotel’s engaging and
friendly hosts are always on hand to share their experiences and recommendations. While
staying at the hotel, guests can enjoy tasty bites, great Victorian wines and beers and cocktails
at the hotel’s Kitchen & Bar. Its Grab & Go selection of snacks are available 24/7.

To celebrate the opening of Ink Hotel Melbourne Southbank, guests can enjoy a special
opening rate from AUD$119 (USD$84) for bookings made between now and 31 January 2020
for stays until 30 June 2020. Bookings can be made directly on www.inkhotels.com

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